Indian OOH industry grew by 8.8% in FY2018-19

In Research By M4G Bureau - March 15, 2019

Organised retail sector key contributor to OOH revenue growth, according to EY-FICCI 2019 Media & Entertainment report 2019

Appy Fizz gets consumers to #RiseUp this summer

In OOH News By M4G Bureau - March 15, 2019

Salman Khan will feature on all brand mediums including Television, Print, Digital and OOH; while Jr. NTR will be seen on all print and OOH communications in South India

‘There’s so much to airport media’

In Viewpoints By M4G Bureau - March 14, 2019

Puneet Anand, Sr. General Manager & Group Head (Marketing) Hyundai Motor India talks about how the brand views airport advertising and indeed the entire OOH spectrum

Indian OOH will be Rs 48.5bn biz by 2021

In Research By M4G Bureau - March 14, 2019

The EY FICCI Media & Entertainment 2019 report highlights the strident growth of transit media

Eco-friendly fabric suppliers lament political parties’ disinterest in green options

In OOH Solutions By Bhawana Anand - March 12, 2019

Printing industry across the country also may not be fully geared to cater to the volume demand

Australian Ethical first to use SmartSkins that will be recycled into park benches, polymer products

In OOH Solutions By Rajiv Raghunath - March 12, 2019

SmartSkins sets a new benchmark for the OOH industry with the substrate and mounting ropes being 100% recyclable, while also maintaining the high quality of traditional billboards and being cost effective

With metrics, transit media can deliver big

In OOH News By M4G Bureau - March 11, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

EC sets down OOH display norms for political campaigns

In OOH News By Bhawana Anand - March 11, 2019

The Election Commission has urged the use of eco–friendly materials and banned featuring any images of serving defence personnel in the OOH displays

Talon buys US OOH agency Grandesign

In OOH News By Rajiv Raghunath - March 08, 2019

The acquisition is part of company’s plan to build a “Smarter as Standard” footprint in the U.S

Transit media is integral to OOH plans

In OOH News By M4G Bureau - March 06, 2019

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’