LinkedIn celebrates members’ professional milestones

In Campaigns By Bhawana Anand - April 08, 2019

The brand launches 2nd edition of the #InItTogether campaign, celebrating the real life stories of its members

OOH ad sales grew by +8.5% in US in 2018: Magna report

In Research By M4G Bureau - April 08, 2019

The report shows that OOH is the only linear media type to experience consistent organic revenue growth

A fitting reply to terrorists: BJP’s new campaign narrative

In Campaigns By Bhawana Anand - April 04, 2019

The campaign mainly uses large formats and is visible on all prime locations of each city

‘Constant ideation is vital’ : Tarun Mehrotra

In Viewpoints By Bhawana Anand - April 04, 2019

Tarun Mehrotra, Chief Service Officer & National Head -Marketing and Sales, Tata Housing Development Company, shares the company’s OOH strategy

Talon launches smart solutions centric global network

In OOH News By M4G Bureau - April 03, 2019

With its new global OOH network that links 20 offices across 75+ markets, and ‘Plexus’ its new dedicate resource ‘Latitude’, Talon looks at consolidating its smart, innovation-led client solutions

Spotify aims for spot-on connect with new campaign

In Campaigns By Bhawana Anand - April 03, 2019

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base

Education sector adding business to Nagpur OOH

In OOH News By Bhawana Anand - April 03, 2019

Targeting the high-income class, this category taps the outdoor medium for long duration campaigns in the city

88% of Trichy and Coimbatore airport passengers notice ads, says report

In OOH News By M4G Bureau - April 02, 2019

The report conducted by Nielsen Research and Times OOH also shows that 89% of passengers at both these airports belong to NCCS A segment

Cadbury Dairy Milk extends sweet welcome to Steve and Dave

In Campaigns By M4G Bureau - April 02, 2019

The campaign has been strategically executed in Jaipur, Hyderabad and Kolkata

SDMC meets advertising revenue target of Rs 150 crore for 2018-19

In OOH News By Bhawana Anand - April 01, 2019

Digital media tenders, revenue sharing from mall media and shop signage have helped raise the revenues from Rs 135 crore to Rs 150 crore