Podhigai Ads rolls out new initiatives to benefit media owners & clients

In OOH News By Ria Banerjee - June 12, 2019

The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground

SDMC invites bid for unipole & toilet blocks

In OOH News By M4G Bureau - June 12, 2019

The tender includes cluster and individual structures of both formats

Wild Stone signs on Ranbir Kapoor

In OOH News By M4G Bureau - June 11, 2019

A set of TVC has already been out with their new ambassador; OOH creative will be charmed with Bollywood superstar

Kanpur OOH players sceptical of Nagar Nigam’s response to court order stalling levy of advertisement tax

In OOH News By Bhawana Anand - June 11, 2019

The local body has apparently set up an in-house committee to explore alternative ways to levy additional fees on outdoor media in the city

ZEE5 goes regional on OOH

In Campaigns By M4G Bureau - June 07, 2019

ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption

Bengaluru large format OOH business hits an air pocket

In OOH News By Bhawana Anand - June 06, 2019

BBMP told to revise the draft ‘Outdoor Signage and Public Messaging bylaws 2018’; no relief to large format media operators in the city

McDonald’s stands tall at Times Square’ with 3rd-largest billboard

In Digital OOH By M4G Bureau - June 06, 2019

The 9,280 sq. ft. giant screen has been installed on top of a three-story restaurant building

Storia’s fruit story comes alive on OOH story

In Campaigns By Bhawana Anand - June 06, 2019

The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically

Transfer of BMC’s Nidhi Choudhari may further delay OOH policy implementation

In OOH News By M4G Bureau - June 05, 2019

The Ex- Deputy Municipal Commissioner of Brihanmumbai Municipal Corporation (BMC), has been transferred following a twitter controversy

Xiaomi takes on OnePlus in OOH, twitter battlefield

In OOH News By M4G Bureau - June 05, 2019

Xiaomi has strategically placed its hoarding announcing the launch of its new smartphone right next to the OnePlus 7 campaign with a clever jibe