‘New OOH avenues will come up in Kochi’

In Viewpoints By Ria Banerjee - June 04, 2019

Soumini Jain, Mayor, Kochi, sees a more broad-based role for advertising firms in the city’s development in the coming times

How BJP went high tech with OOH campaign this election

In OOH News By Bhawana Anand - June 03, 2019

From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring plan ever done in OOH

Central Railway’s Pune division plans to re-tender Shahir Amar Shaikh Chowk media

In OOH News By M4G Bureau - May 31, 2019

The authority has reportedly reduced the area for hoardings and issued strict orders for the check of site strength

Shenzhen Atenti Technologies Founder Mac Gangam to conduct DOOH workshop at OAC 2019

In OOH News By M4G Bureau - May 31, 2019

The workshop will be on Digital OOH hardware selection, installation & software integration

Cadbury adds new flavour to Eid celebrations

In OOH News By M4G Bureau - May 31, 2019

The brand, along with Ogily, has launched a campaign around the theme of gifting new kinds of sweets as part of Eid festival

Godrej Properties’ ‘Easy Beginnings’ kicks off on OOH

In Campaigns By M4G Bureau - May 31, 2019

Godrej Properties executes a three month long campaign to promote its ‘Easy Beginnings’ initiative across 6 cities

DMRC invites tender for interchange corridor exclusive media rights

In OOH News By M4G Bureau - May 30, 2019

The tender will be allotted for 9 years to grant exclusive advertising rights at interchange corridor between Durgabai Deshmukh South Campus (Line-7) and Dhaula Kuan (Airport Express Line) Metro Stations

Xaar launches 1201 printhead in d.gen hybrid printer

In OOH Solutions By M4G Bureau - May 30, 2019

Xaar 1201’s Thin Film Piezo Silicon MEMS technology is capable of jetting a range of relevant fluids (EcoSolvent, UV-curable and Aqueous) for wide-format graphics, direct-to-garment and textile applications

When DOOH was the go-to media for TV channels

In Campaigns By Bhawana Anand - May 30, 2019

Vying for top position in poll results coverage, TV news channels invested in airport, corporate parks, malls and metro DOOH & ambient media to broadcast the election results live

Fido Dido walks into our lives once again

In Gallery By - May 30, 2019

7Up reintroduces their lively ambassador, Fido Dido in their latest DOOH campaigns