RMC challenges High Court decision on private hoarding tax rollback

In OOH News By Bhawana Anand - December 05, 2019

The municipal corporation has filed the case a few days ago against which the media owning fraternity is preparing a PIL

COLORS ‘WEAVES’ with India for a stronger tomorrow

In Campaigns By M4G Bureau - December 05, 2019

The entertainment brand planned a series of promotional on-ground activities including on-ground board game, slum painting and associated with Pinkathon for a special integration

AAI passes tender to allot exclusive advt rights for Kullu Manali Airport

In OOH News By M4G Bureau - December 04, 2019

The assigned area of advertising rounds up to about 930 sq. ft. and the rights will be awarded for a period of 5 years

SDMC extends submission date for Public Toilet tender

In OOH News By M4G Bureau - December 04, 2019

Consequently, the date for opening the tender has also been extended

Time Monitoring introduces mapping, planning tool covering 43 markets

In Digital OOH By M4G Bureau - December 04, 2019

The media mapping is done by linking updated OOH media data collected over a period of two decades

OOH growth prospects bright in UK, US markets: GroupM forecasts

In Research By Bhawana Anand - December 04, 2019

In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years

QSR brand targets BQS media for frequency building

In Campaigns By Pray Jani - December 04, 2019

Cashing in the ‘Made in India’ factor, Jumboking competes with international QSR brands

The Social Street appoints Parag Pandya as Senior Vice President

In OOH News By M4G Bureau - December 03, 2019

Parag moves from Out Advertising Professionals (OAP) where he spent over eight years in NBD, Client Servicing, Strategy, Media Planning, Buying & Innovations

Merry December likely for Goa OOH business

In OOH News By Pray Jani - December 03, 2019

Events like Sunburn and IBW are expected to drive the OOH business in Goa this month

Luxury automobile brands park in style!

In Campaigns By M4G Bureau - December 03, 2019

Brands like Jeep, KIA motors, MG Hector & Lexus leverages secured places like airport to station their cars in order to give a 1st hand look & feel to premium audience