Campaigns

Luxury automobile brands park in style!

Brands like Jeep, KIA motors, MG Hector & Lexus leverages secured places like airport to station their cars in order to give a 1st hand look & feel to premium audience

Published

December 3, 2019

M4G Bureau

Amidst of Bangalore OOH chaos, brands seem to be occupying advertising space at the Bengaluru International Airport that happens to be the gateway to South India. The luxury car brands segment is currently standing out as a big spending category at the airport. Brands like Jeep, KIA motors, MG Hector & Lexus are advertising at the airport to garner maximum attention from the target audience in a captive environment. The media rights for the airports are handled by JCDecaux.

Leveraging the chic & secured airport ambience, the brands reached out to the car fanatics in their leisure state of mind to get an all-out knowledge of their new launches. Lexus promoted their pristine ES 300h at the promotional space by JCDecaux, which caters to domestic & international arriving travelers.

Giving an experiential knowledge to the target audiences, Morris Garage also decked up JCDecaux’s promotional space with India’s first internet car. While promo spaces lure audiences to touch & feel the product, these brands have also ventured other formats to enhance brand’s recall.

Talking about other formats, Jeep’s iconic structure at the arrival road of BIAL, a larger than life presence speaks of the athletic appeal of this stylish SUV. Furthermore, MG Hector’s billboard created effective recency with bold communication & eye-grabbing customization presenting the center touchscreen of the car.

The latest entry at BIAL – KIA motors has set up a massive gantry at the welcome gate of the airport recruiting maximum attention with sheer ease. From exteriors till interiors of the airport, these brands have shown keen interest in various media formats at the airport.

“BIAL is a harbinger for brands looking for tapping the right audience. Not only the dynamic passenger profile, but strategically positioned media at the airport gives one brand optimum interest from the travelers. With automobile brands coming on board to advertise at JCDecaux media at BIAL, this have been fetching them positive brand recognition amongst affluent audiences”, says, Raheel Amjad, Deputy MD, JCDecaux India.