Results For "OOH"
3759 News Found
‘Brands are needing to appeal to the emotional side of consumer behaviour’
In OOH News By M4G Bureau - May 26, 2020
Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath
Relief for Mumbai OOH as HC issues interim order on license fee for May
In OOH News By Bhawana Anand - May 26, 2020
BMC directed not to collect fee for May or initiate any coercive measures against OOH media owners
‘Amphan’ sends West Bengal, Odisha OOH into a tailspin
In OOH News By Ria Banerjee - May 26, 2020
Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation
The Big Picture not showing on Mumbai OOH canvas
In OOH News By Pray Jani - May 26, 2020
Bollywood and regional movie releases are not seen on the OOH canvas but media owners are hopeful that the OOH campaigns will start rolling post lockdown
Delhi OOH media owners approach civic bodies for critical support
In OOH News By Bhawana Anand - May 22, 2020
The group of media operators has sought waivers in line with the current business conditions
‘Corporate park branding will become more premium’
In OOH News By Bhawana Anand - May 21, 2020
WFH will not dampen demand for advertising at the corporate parks, say Mohith Manjunath, Founder, dRSTi Communications & Gautam Bhirani, MD, Eyetalk Media Ventures & Joint MD, BizTalk Media
S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform
In Digital OOH By Rajiv Raghunath - May 20, 2020
SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.
Network Media Solutions planning for audio advertising beyond transit locations
In OOH News By Pray Jani - May 20, 2020
The OOH firm is also planning to ramp up its creative solutions for clients
Challenges mount for outdoor media mounters
In OOH News By Bhawana Anand - May 20, 2020
Labour shortage will likely push back any forward movement in business
