Tata Docomo urges youth to'open up'

In OOH News By MunmunSaha - October 31, 2013

'Open Up with Half Rate Calling @ Rs. 22' is the new OOH campaign launched by Tata Docomo to educate customers on their new tariff plan in rest of Maharashtra with an innovation done in Pune.

Vithoba OOH campaign at foodmalls

In Campaigns By MunmunSaha - October 29, 2013

The brand intends to reach over 25 lakh people in a month at food malls on the Mumbai-Pune Expressway.

OLX's'click, upload & sell' campaign

In Campaigns By Bhawana Anand - October 21, 2013

In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the process by using the brand's online platform. OOH agency Vivaki Specialist Services aided the brand in executing a nation-wide campaign.

Videocon's festive OOH promotes D2H in the East

In OOH News By Nabamita Chatterjee - October 18, 2013

The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available on Videocon's D2H service.

Ireo builds a clutter breaking campaign

In Campaigns By Bhawana Anand - September 27, 2013

Cashing in on the dictum:'The Bigger the Better', Ireo creates a large-scale Out-of-Home campaign for their new project named'The Corridors'. The simple yet innovative OOH campaign was designed by OOH agency Milestone Brandcom. Here's a look.

Fancy OOH campaign for Stylish Vespa Scooters

In OOH News By VJ Media Bureau - September 26, 2013

To capture the youth audience, Vespa Scooters leveraged the OOH medium in a stylish way with the help of Percept Out-Of-Home agency.

HBO's latest OOH blockbuster

In Campaigns By Bhawana Anand - September 20, 2013

HBO, in association with DDB MudraMax, has crafted a new OOH campaign to reinforce its brand ideology of offering break free movie experiences on TV.

Reliance's swinging campaign for Janmashtami

In OOH News By VJ Media Bureau - September 19, 2013

Reliance Communications introduced an innovative OOH campaign in tier II & tier III cities leveraging the popularity of the Janmashtami festival.

Lafarge promotes'Dream Home' in Bihar & Jharkhand

In OOH News By Nabamita Chatterjee - September 11, 2013

A backlit hoarding resting on top of a cement bag cut-out is one of the highlights of the OOH campaign

Neeru's Emporio adds a dash of style at Hyderabad Airport

In OOH News By Nitya Gnanaolivu - August 14, 2013

Laqshya's Hyderabad team has executed an innovative OOH campaign at the Hyderabad International airport to project Neeru's as the city's premier traditional clothing brand.