75Media launches bespoke software Ask BOB for OOH campaign planning

In OOH Solutions By M4G Bureau - April 17, 2024

The proprietary software will give agencies, brands and individual businesses access information on 540+ 75Media sites to help plan campaigns

All about car insurance

In Campaigns By Amrit Mishra - March 04, 2024

ACKO redefines car insurance perceptions with a groundbreaking OOH campaign featuring Saif and Sara Ali Khan, bridging tradition and innovation.

Ocean Outdoor unites with climate change crusaders tackling pollution, plastic and the preservation of national parks

In Campaigns By M4G Bureau - February 27, 2024

Six causes awarded national OOH campaigns

‘The Logic & Magic of a campaign rollout’

In Viewpoints By M4G Bureau - February 20, 2024

Hassnain Kurreshi, Creative Director, Posterscope India shares his perspectives on the imperative of creativity and innovation in building significant buzz about any OOH campaign

Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH

In OOH News By Neelambari Kakaraparthi - February 19, 2024

States are now incentivised to develop iconic tourist destinations and promote them globally

Platinum Love Bands making a new promise ahead of Valentine’s Day

In Campaigns By Amrit Mishra - February 08, 2024

Experience the magic of love in larger-than-life proportions as Platinum Love Bands takes centre stage with an immersive OOH campaign, making this Valentine's Day truly extraordinary.

Huda Beauty hand-in-hand with Myntra

In Campaigns By Neelambari Kakaraparthi - January 25, 2024

The innovative OOH campaign, executed by Alakh Advertising & Publicity, stands out in Mumbai

Pioneering rural financial empowerment with purpose-driven OOH/DOOH

In Viewpoints By - January 08, 2024

Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Mindwave Media shares his viewpoint on how OOH and DOOH campaigns can be effectively fashioned to enhance financial inclusivity in the non-metro markets and the rural hinterland.

Clutter-breaking OOH campaign by Vredestein

In Campaigns By M4G Bureau - December 13, 2023

Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd says, “I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”

OMG Czech underlines outcomes of weather-driven pDOOH campaign for KFC through Vision Thing

In Research By M4G Bureau - December 04, 2023

The findings come out of a study of the campaign rolled out in the summer season