'Integrated OOH plan is critical'

In Viewpoints By M4G Bureau - January 15, 2014

Nikhil Sen, MD, Unibic tells Outdoor Asia how a well thought out media mix and an integrated strategy are critical to a well planned OOH campaign.

'OOH impacts perception'

In Viewpoints By M4G Bureau - January 15, 2014

Parag Desai, Executive Director- Wagh Bakri Tea Group, tells Outdoor Asia how an effective OOH campaign helps enhance the brand value in the minds of the consumers.

'Transparency, accountability & measurability key factors'

In Viewpoints By M4G Bureau - January 13, 2014

For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...

Unibic counts on the drool factor

In Campaigns By MunmunSaha - December 26, 2013

The brand has come with out a new OOH campaign in Mumbai to offer a delicious feel of the product and trigger purchase.

How the cookie pops out!

In Gallery By - December 13, 2013

Unibic Cookies with Media Circle came out with an exciting OOH campaign in Mumbai showcasing the products in an attractive manner. The highlight was the innovation at Juhu with cookies coming out of the packet on the hoarding!

Activation VS OOH: Both complement each other

In Viewpoints By M4G Bureau - December 13, 2013

Activation is also a part of OOH. One can do activations through billboard as well, or one can do an activation that complements the OOH campaign, says Junaid Kader Shaikh, Managing Director - RoshanSpace.

Reliance goes all out on OOH with new 3G offer

In Campaigns By MunmunSaha - November 29, 2013

As part of the latest OOH campaign, Reliance Communications has used in-flight branding for the first time, along with OOH media opportunities in transit networks & destinations like airports & multiplexes to garner high visibility & reach.

MINI salute with max visibility

In Digital OOH By Bhawana Anand - November 25, 2013

MINI, the international car brand rolled out a digital OOH campaign, not to sell, but to simply make their customers feel extraordinarily special. International agency iris Worldwide, managed the campaign. Here's a look.

Now showing on OOH:'Ram Leela'!

In OOH News By VJ Media Bureau - November 21, 2013

Eros International & Bhansali Productions has come up with a new OOH campaign to spread awareness on the release of their new movie'Ram-Leela'. The campaign was up in Mumbai and only on large format hoardings and kiosks.

'Need standardised rates'

In Viewpoints By M4G Bureau - November 11, 2013

Vikram Mansukhani, Area Business Manager, Tanishq, on the challenges involved in executing an OOH campaign in a market like UP.