AirAsia India announces its new route through OOH campaign

In Campaigns By M4G Bureau - August 26, 2020

The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data

OOH campaigns increase viewership on social media for PETA India

In OOH News By Bhawana Anand - July 29, 2020

The animal rights organization has launched campaigns on leather, Indian dairy industry and veganism

AdMAVIN launches updated version of Mavin Media Monitoring application

In OOH News By M4G Bureau - July 28, 2020

It is a real time monitoring and reporting application to get quick update on ongoing OOH campaign

WOO to launch global DOOH campaign #OurSecondChance

In Digital OOH By Rajiv Raghunath - July 23, 2020

First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson

TV news, OTT content top entertainment preference scale: OMG

In Research By Rajiv Raghunath - July 23, 2020

TV, OTT audience growth point to potentials for OOH campaigns from category brands

TPS Engage partners MFour to reinforce DOOH campaign RoI

In Digital OOH By Rajiv Raghunath - July 23, 2020

Advertising clients will be able to track consumer feedback real-time against business KPIs

Microsoft promotes its cloud computing software via pDOOH campaign

In Digital OOH By M4G Bureau - July 21, 2020

The campaign has been deployed at Dubai’s International Financial Centre in order to target professionals

Peta says ‘No leather products’ in OOH campaign

In Campaigns By M4G Bureau - July 21, 2020

India’s Animal Rights Organisation launches a multi-city campaign to send a national message on the occasion of Rakhi

Spinny Cars appears back on roads with safety promises

In Campaigns By M4G Bureau - July 06, 2020

The OOH campaign targets masses looking for the second-hand cars for the safe traveling in Delhi

WOO appoints New Commercial Arts to handle expansive global OOH campaign

In OOH News By Rajiv Raghunath - July 03, 2020

The campaign will run on OOH sites donated by media owners in countries worldwide