eBay goes all out in Mumbai

In OOH News By Bhawana Anand - February 26, 2014

The ecommerce portal targets busy office goers with a ground activation to create awareness and engagement around the '9 Hour Delivery' service in Mumbai.

Star Jalsha's sweet surprise!

In OOH News By VJ Media Bureau - February 19, 2014

The Bengali TV channel organized a record 8ft. 2 inches size Jalebi as part of an activation to promote their soap'Tomaye Amaye Mi'.

Varghese Thomas elected President of KAIA

In OOH News By VJ Media Bureau - February 13, 2014

The election was held as part of the Kerala Advertising Industries Association State conference wherein it was decided that hereafter, all agencies / clients have to sign a MOU with the Kerala Advertising Industries Association before starting a campaign.

Is OOH a man's world? The women speak out...

In OOH News By VJ Media Bureau - December 03, 2013

Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and running, running around a government office procuring permissions -- a picture that conveys a man's world , where the challenges are enough to make any woman stay away from this turf. And yet there are a few women in the industry taking the challenges head on and wondering why there aren't many more like them in the space. Outdoor Asia caught up with a few of them who share their experiences and on what makes them tick in this so called male domain. Read on…

It's raining love: SET MAX's OOH splash for Aashiqui II

In OOH News By Bhawana Anand - July 24, 2013

SET Max creates a romantic sensation on the OOH medium to promote Aashiqui 2's world premier on TV.

Micromax pays tribute to the world's first SMS

In OOH News By VJ Media Bureau - July 23, 2013

Following the legacy of creating'nothing like anything' experiences, Micromax set up'Taar Ghar' helping 1500 people to send telegrams within two days

Tata Housing's Spanish spectacle at La Montana

In OOH News By VJ Media Bureau - July 15, 2013

Tata Housing's'Spain to Spain' initiative celebrates La Tomatina festival with matadors, bull fights, flamenco dancers and much more at its La Montana property at Pune.

Hyundai brings cricket fever at Hyderabad Airport

In OOH News By VJ Media Bureau - June 07, 2013

Leading automaker and official partner for International Cricket Council (ICC) announces live screening of all ICC Champions Trophy 2013 matches from June 6 to June 23, 2013 at 'Hyundai ICC Fan Parks'.

New Zealand witnesses 16% revenue growth in OOH industry

In OOH News By VJ Media Bureau - May 03, 2013

The Outdoor Media Association of NZ (OMANZ) announced a strong start to 2013, and sees OOH firmly becoming entrenched in the media mix for the future.

Canon India promotes Puneet Datta

In OOH News By VJ Media Bureau - February 20, 2013

In his new role, he will head the entire gamut of sales and marketing functions of this special domain.