Campaigns

Hyundai brings cricket fever at Hyderabad Airport

Leading automaker and official partner for International Cricket Council (ICC) announces live screening of all ICC Champions Trophy 2013 matches from June 6 to June 23, 2013 at ‘Hyundai ICC Fan Parks’.

Published

June 7, 2013

VJ Media Bureau

Cricket fever is in the air post the IPL and with the ongoing 2013 ICC Champions Trophy and for this Hyundai Motors India Ltd (HMIL) decided to reach out to their customers and provide them with a unique experience.

Passengers at RGIA, Hyderabad Airport were in for a pleasant surprise when they were exposed to the’Hyundai Fan Park’. Cricket fans at the Airport were invited to visit the Fan Park where they could cheer for their team while watching the matches live on screens. In addition, they could also take a look at the displayed car and have a demo from the promoter stationed at the spot.
A new campaign ‘Blue by Heart’ has been specially conceptualized to connect Cricket enthusiasts and Hyundai. The colour blue is a brand symbol of Hyundai and the passion of cricket. The team at the Laqshya Hyderabad Airport created a concept on’Compelling Visibility by delivering Utilitarian Value’. The idea was conceptualized to bring together the cricket passionate fans and provide them with an opportunity to celebrate the moments when they are’on the go’ and induce them towards the car on display.

Talking about the campaign, Shashi Sinha, Sr. Vice President Revenue – Media Assets and Airports, Laqshya Media said, “We realized how passionate HMIL is about their association with ICC cricketing events and therefore, we had to ensure that the entire initiation and execution of the car display along with the technology to showcase the live cricket needs to be perfect. The team worked hard to ensure that we reach out to each traveller at airport providing them with a rich distinctive experience to connect with Brand’Hyundai’ along with building the momentum for the cricketing gala.

The Hyundai ICC Fan Park will be held in seven cities at prominent malls – Delhi: Select City Walk and Ambience Mall, in Mumbai: Infiniti Malad Mall, in Chennai: Express Avenue Mall, in Bangalore: Forum Value Mall, in Hyderabad – Prasad I Max Mall, in Kolkata – South City Mall and in Lucknow – Phoenix United Mall where cricket enthusiasts will have the opportunity to watch all the matches of the ICC Champions Trophy 2013 together on giant screens with a fun-filled environment. The airport screening will be held at Delhi T3 and at the Hyderabad airport.