Programmatic DV360-enabled campaign debuts in the Philippines

In Digital OOH By Rajiv Raghunath - September 09, 2021

Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in Metro Manila.

OAAA partners with IAB Tech Lab to align DOOH with OpenRTB

In Digital OOH By M4G Bureau - August 25, 2021

OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.

IAB Australia releases DOOH buyer’s guide

In Digital OOH By M4G Bureau - August 09, 2021

This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai Le Roy, CEO of IAB Australia.

Going for GOohLD!

In Viewpoints By - August 04, 2021

If ‘Going for Gold’ is idiomatic of pursuing or attempting to achieve the very best possible outcome or reward from some activity, task, or endeavour, then every brand advertising campaign is in a way an attempt to go for the gold, writes Fabian Cowan, India Head, Posterscope.

ColorJet Group appoints Umang Singhal as VP, India Signage Business

In OOH News By M4G Bureau - July 28, 2021

Umang comes with over 22 years behind him in sales & marketing, product management, production printing, office automation, and ITeS industry segments.

Ocean Digital Creative Competition 2021 opens with £500,000 prize fund

In OOH News By M4G Bureau - July 14, 2021

This year there are two categories - one for brands and a second for charities.

We are determined to see OOH revenue recover to pre-pandemic levels by December 2021: OMA

In OOH News By M4G Bureau - July 06, 2021

The OOH industry in Australia has announced an increase of 125% on net media revenue for the second quarter of 2021.

Meehiir Desai joins Fullerton India as Head of Marketing

In OOH News By M4G Bureau - July 05, 2021

Meehiir, who has over 16 years of extensive experience, having served in companies across different domains, will lead the Marketing and Corporate Communications functions of the organization and will be reporting to Ajay Pareek, Chief Business Officer at Fullerton India.

Conditions right for India to become a major DOOH market in next few years: OOH leaders

In OOH News By M4G Bureau - July 02, 2021

Aman Nanda, Chief Strategy Officer, Times Innovative Media Ltd, Shoumitro Goswami, Co-Founder, Vyoma, Fabian Cowan, India Head, Posterscope, Vinkoo Chakraborty, Business Head, Rapport India shared their perspectives on the theme of ‘Driving Digital Growth’ at Quividi India Conference

Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models

In Digital OOH By M4G Bureau - June 29, 2021

Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"