‘OOH Expo holds significant importance for businesses’

In OOH Solutions By M4G Bureau - July 24, 2023

M4G spoke with EverGlow LED as they prepare to present their innovations at the upcoming OOH Expo in Delhi.

‘DOOH has grown in scale & quality’

In Digital OOH By M4G Bureau - July 06, 2023

Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s growing significance

Ethinos, ideacafe.agency enter strategic collaboration

In OOH News By M4G Bureau - June 15, 2023

The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution, says Nabendu Bhattacharyya, Founder, ideacafe.agency

Airport media – the runway all clear for gaining high altitude

In OOH News By M4G Bureau - June 05, 2023

Indian air passenger traffic volume is fast regaining pre-Covid levels and is poised to become the third-largest air passenger market by 2024. Increasing audience levels at the airports augurs well for the airport media business that is set to grow manifold in the coming years.

Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study

In Digital OOH By M4G Bureau - May 22, 2023

The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion

Australia’s OOH net media revenue scales $1bn level in 2022

In OOH News By M4G Bureau - January 31, 2023

Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn

Broadsign launches its next-gen OOH platform ahead of ISE 2023

In Digital OOH By Rajiv Raghunath - January 19, 2023

The platform offers unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities

Xtreme Media inaugurates Experience Centres in Delhi & Bengaluru

In OOH Solutions By M4G Bureau - December 01, 2022

The brand is strengthening its leadership position in LED display solutions across India through constant innovation, international partnerships, R&D, strategic alliances, organisational development, and brand creation.

Panasonic unveils next-gen, live video production platform Kairos

In OOH Solutions By M4G Bureau - October 19, 2022

Kairos – Panasonic’s unique, IT/IP video processing platform with complete input and output flexibility, aims at significantly reducing the operational costs for broadcasters and content creation industry.

Increase collaboration at all levels, says Tom Goddard at the WOO APAC Forum

In OOH News By M4G Bureau - October 14, 2022

The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,” he states.