Results For "Media-Owner"
254 News Found
VIOOH launches new real-time platform alongside suite of premium features
In Digital OOH By M4G Bureau - June 08, 2023
VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.
Matt Steffenson, Director of Supply, APAC, Vistar Media to address OAC 2023 on pDOOH
In OOH News By M4G Bureau - June 07, 2023
Matt will be sharing his perspectives on the success factors of pDOOH, drawing upon case studies, and the pain-points of media owners and buyers that get addressed.
Mumbai OOH: The New Maximum
In OOH News By Aayush Mohanan - May 31, 2023
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.
Media Owner or Agency?
In Viewpoints By Vasant Jante - May 19, 2023
The constant blurring of lines between media owning business and specialist agency functions is seemingly redefining the roles of the key constituents of OOH business. Vasant Jante, Founder & MD, VJ Media Works shares his perspective on this changing business landscape.
Broadsign ushers in next-generation ad server
In Digital OOH By M4G Bureau - May 17, 2023
Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.
Adkom, Blip, Broadsign in pDOOH collaboration
In Digital OOH By M4G Bureau - May 12, 2023
The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.
Broadsign promotes Frank Vallenga to Vice President of SaaS Sales
In OOH News By M4G Bureau - March 03, 2023
Vallenga has been an integral member of the Broadsign team and a trusted advisor to media owners leveraging the Broadsign platform since joining the company as Sales Director in 2015.
Broadsign launches its next-gen OOH platform ahead of ISE 2023
In Digital OOH By Rajiv Raghunath - January 19, 2023
The platform offers unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities
Data moves the levers of DOOH business
In Digital OOH By Prantika Ghosh - September 19, 2022
Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”
Competition must for OOH business to grow, assert media owners at International OOH Congress, Zavidovo
In OOH News By Rajiv Raghunath - September 19, 2022
The panel of speakers said the industry’s interest would be undermined in the event of any federal legislative measures to bring about single-operator business