OOH sales teams need to get up to speed with rapidly evolving tech: Melanie Lindquist & Veronica Ong

In OOH News By Rajiv Raghunath - November 06, 2023

Veronica Ong, Southeast Asia Sales Director at Broadsign and Melanie Lindquist, Managing Director, Talon Asia Pacific, discuss the challenges and opportunities media owners face in an ever-evolving landscape, with a specific focus on the impact of technology on sales teams.

The Brand Sigma celebrates 3rd Anniversary, setting new standards in the OOH industry with its pro consumer approach.

In Campaigns By Aayush Mohanan - October 26, 2023

To celebrate the occasion and express gratitude to its clients and media owners, the company rolled out a pan India campaign led by premium static and DOOH creatives.

Workshop on ‘How to monetise DOOH media’ to be conducted at DDX Asia at Nehru Centre, Mumbai on Dec 8, 2023

In OOH News By M4G Bureau - October 20, 2023

The workshop, principally designed for the benefit of DOOH media owners, will be conducted by leading adtech expert Srikanth Ramachandran, Founder & Group CEO, Moving Walls; registration on first-come-first served basis

‘Media owners & agencies should look to work in unison’

In Gallery By - October 06, 2023

The conversations with Advertising Agencies Association of India (AAAI) should restart, says Pawan Bansal, Chairman, Indian Outdoor Advertising Association (IOAA)

Implementing the SOP in letter & spirit is very necessary: IOAA Chairman Pawan Bansal

In Gallery By - October 03, 2023

Pawan says that’s when most media owners will see value in coming into the IOAA fold

World Out of Home Organization adds 11 new members from four continents

In OOH News By M4G Bureau - September 25, 2023

Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.

Kumar Printers acquires advertising rights for Ambala Cantonment and Barara railway stations

In OOH News By M4G Bureau - August 22, 2023

The media owner also holds the ad rights at Saharanpur station, where the company is based.

RoshanSpace expands portfolio with ProDigi and Edge 7

In OOH News By M4G Bureau - August 08, 2023

After Bandra Focal, Asia’s largest billboard, the Mumbai-based media owner continues to push the envelope for India’s OOH landscape

‘Our Inventory Management System will redefine the way media owners sell and manage sites and campaigns’

In OOH Solutions By M4G Bureau - July 24, 2023

M4G spoke with Adarth Technologies as they prepare to present their innovations at the upcoming OOH Expo in Delhi.

The next station is… Growth

In OOH News By Aayush Mohanan - June 12, 2023

As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak to various media owners across the country