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Home » OOH News » Workshop on ‘How to monetise DOOH media’ to be conducted at DDX Asia at Nehru Centre, Mumbai on Dec 8, 2023

Workshop on ‘How to monetise DOOH media’ to be conducted at DDX Asia at Nehru Centre, Mumbai on Dec 8, 2023

By M4G Bureau - October 20, 2023

The workshop, principally designed for the benefit of DOOH media owners, will be conducted by leading adtech expert Srikanth Ramachandran, Founder & Group CEO, Moving Walls; registration on first-come-first served basis

Even as the dates for the much-anticipated DDX Asia, a one-stop exhibition of the latest digital display solutions for the retail and OOH industries in India, fast approach the organisers have added a new dimension to the show. DDX Asia, which promises to showcase new and innovative brand and consumer experiences powered by digital display solutions, will feature a series of industry workshops that benefit key stakeholders of the Indian OOH ecosystem.

Srikanth Ramachandran

The show, which will be held at the Nehru Centre, Worli, Mumbai on December 8-9, 2023 (For more details visit - will feature a comprehensive workshop on the theme of How to monetise DOOH media’, conducted by leading adtech expert, Srikanth Ramachandran, Founder & Group CEO, Moving Walls.

The workshop is set against the context of OOH media in India undergoing a significant physical transformation, transitioning from static posters to digital displays. And, to effectively attract digital budgets, it's crucial for the business processes and personnel to evolve in tandem. 

Throwing more light on the workshop, Srikanth told Media4Growth: “The dilemma confronting media owners today is akin to Hamlet's timeless question: to embrace digital or not. They're compelled to explore the digital frontier, yet apprehensive of the consequences. Our workshop equips participants with the insights and tools to navigate this critical decision, enabling them to harness the potential of Digital Out-of-Home advertising for revenue growth.” 

This workshop aims to empower participants with the necessary knowledge to establish robust revenue streams in the Digital OOH media landscape. Srikanth conduct the workshop on the best practices for the modern OOH media owner to set up to marketing and sales processes to attract traditional, programmatic and online direct advertisers. 

The key components of the workshop being:

  • The OOH and DOOH media Landscape
  • Who buys DOOH ? - Building Buyer Personas (Traditional, Digital and Direct)
  • The Data and Technology Solution Framework to engage these Buyers
  • Selecting the Right Data and Technology Partner
  • The Sales and Marketing Framework to position DOOH media
  • Break out Session - Build Sales and Marketing Framework for Sample Media assets
  • Learning from other global markets - The Do’s and Don’ts
  • Pulling it all together to build a successful DOOH business. 

The workshop will have a maximum of 20 participants, and registration will be open on a first-come-first-served basis. To Register For the Workshop, click here:


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