‘Corporate park branding will become more premium’

In OOH News By Bhawana Anand - May 21, 2020

WFH will not dampen demand for advertising at the corporate parks, say Mohith Manjunath, Founder, dRSTi Communications & Gautam Bhirani, MD, Eyetalk Media Ventures & Joint MD, BizTalk Media

Guwahati outdoor media owners restructure Advertising Association of North-East (AANE)

In OOH News By Ria Banerjee - May 21, 2020

The restructured committee AANE has appealed to the Guwahati Metropolitan and Development Authority (GMDA) minister for a waiver of advertising tax for the current year

‘Invest quality time for a better future’

In OOH News By Bhawana Anand - May 08, 2020

Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom talks about the current business challenges, and the pathway to build a new world of outdoor advertising in India post-COVID

‘A strong business bounce-back in the offing post lockdown’

In OOH Solutions By Bhawana Anand - April 15, 2020

Ajay Agarwal, MD & CEO of Insight Print Communications sees that potential demand in indoor advertising environments

Sudhanshu Vats resigns as MD of Viacom18

In OOH News By M4G Bureau - April 15, 2020

Rahul Joshi, MD, Network18 Group set to take over the role

‘Footfalls at supermarkets not stirring advertising interest’

In OOH News By Bhawana Anand - April 13, 2020

Aninda Banerjee, MD, Enkon OOH says that brands are loathe to launch branding initiatives at supermarkets in these times

‘We’re creating novel screen experiences for advertisers & audiences’

In Viewpoints By Bhawana Anand - March 23, 2020

Gautam Bhirani, Founder & MD of EyeTalk Media Ventures, dwells upon his company’s differentiated business approach, and crafting new advertising experiences

TIMDAA & Lemma partner to enable pDOOH at Delhi airport media

In Digital OOH By M4G Bureau - March 19, 2020

This integration will enable advertisers to access select premium airport digital media through Lemma programmatic DOOH platform

It’s work from home for Out-Of-Home

In OOH News By Bhawana Anand & Pray Jani - March 18, 2020

Teams have been given work from home option, essential kits

‘Innovation is vital for OOH’

In Viewpoints By Ria Banerjee - March 16, 2020

Vinod Kumar Gupta, MD, Dollar Industries talks about the brand’s OOH advertising experience. Edited excerpts