‘OOH proved itself as a boon for JadeBlue’

In Viewpoints By Pray Jani - August 20, 2020

Jitendra Chauhan, CMD, JadeBlue, shares how OOH has been proving itself as an effective media in reviving their business, affected by the impact of Covid19

DDB Mudra Group wins IMC mandate for MMTC-PAMP, India’s top gold refiner

In OOH News By M4G Bureau - August 07, 2020

The media planning for the brand will be managed by OMD MudraMax

Key leadership movement spotted

In OOH News By M4G Bureau - July 13, 2020

Rajiv Suri, MD & CEO of Shoppers Stop, Arun Srinivas, Chief Sales & Marketing Officer, Ola and Sumit Walia, Vice-President Oppo India, have put down the papers

How privatisation will impact railway advertising?

In OOH News By Bhawana Anand - July 09, 2020

S. Kumar, MD of Srishti Group weighs in on the new shift taking place in the Indian Railways with regards to railway advertising

Times OOH's Vikram Hemdev joins Laqshya Airport business as COO

In OOH News By M4G Bureau - July 02, 2020

Joining the Laqshya Hyderabad Airport Media Pvt Ltd, Vikram replaces Shashi Sinha as he resigns from the company

Dollar Industries enhances new identity through wide-spread OOH campaign

In Campaigns By M4G Bureau - June 22, 2020

Vinod Kumar Gupta, MD, believes that OOH media will effectively contribute to their communication campaign as it has amazing traction across traffic junctions, market places and transit venues like airports and railway stations

Group M ropes in Ajay Mehta as MD for Kinetic Advertising India

In OOH News By M4G Bureau - June 09, 2020

The Kinetic leadership team will report to Ajay and he will report into Prasanth Kumar

US Advertising ropes in Bharat Rajamani as CEO

In OOH News By M4G Bureau - June 02, 2020

Bharat Rajamani & Amit Kapoor MD and Founder US Advertising are soon co-founding a Niche Consulting Firm specializing in Marketing Engineering & Optimization, Digital Consulting & Revenue Enhancement Solutions

SVG Media demonstrates agency’s responsible characteristics in trying times

In OOH News By M4G Bureau - May 29, 2020

The digital agency extended a helping hand by contributing one lakh 3-ply masks and 280 personal protection equipment (PPE) kits

‘Amphan’ sends West Bengal, Odisha OOH into a tailspin

In OOH News By Ria Banerjee - May 26, 2020

Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation