World Out of Home Organization (WOO) European Forum meeting today

In OOH News By M4G Bureau - May 18, 2021

WOO will be unveiling its “Creating Global Guidelines for Out of Home Audience Measurement” initiative in the virtual conference.

Diageo Global Media Director - Marketing Isabel Massey, Clear Channel France Presidente Boutaina Araki to address WOO European Forum on May 18

In OOH News By Rajiv Raghunath - May 06, 2021

Diversity, sustainability, programmatic and aligning with ecommerce are massive issues for the global OOH industry: Tom Goddard

‘OOH is where we can exercise most creativity’

In OOH News By - April 21, 2021

Filipino artist Lloyd Tronco, who had recently a created a massive abstract artwork on a billboard – 62 feet high and 40 feet wide – in Manila, shares his perspectives on enhancing the creativity quotient in OOH advertising. Lloyd’s Bacolod City-based family-owned Tronco Advertising Co., Inc. has been handling billboard advertising in the Philippines for the past 45 years.

BJP-led UP Govt, AAP-ruled Delhi Govt go big on OOH to highlight achievements

In Campaigns By - March 15, 2021

The massive campaigns provide the much needed props to regional OOH operators

BJP all set to woo West Bengal with high tech OOH campaign

In OOH News By Bhawana Anand - March 08, 2021

The party has organised a massive outdoor campaign to create high voltage visibility in 294 assemblies of the state.

Zeno Health awards creative mandate to Dentsu Impact

In OOH News By M4G Bureau - February 25, 2021

The agency will kickstart the association for mainline and digital creative duties with the launch of a massive campaign for Zeno Health in Mumbai

Wavemaker India bags media mandate for PagarBook

In OOH News By M4G Bureau - February 02, 2021

The agency is mandated with the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touch points including OOH

‘The India opportunity could be massive’

In Viewpoints By Rajiv Raghunath - January 14, 2021

Franck Vidal, Director - Asia-Pacific, Adcity (Havas Group), sees data technologies transforming OOH businesses across global markets in the coming years

Construction uptick boosts OOH recovery in Bihar

In OOH News By Pratima Pareek - December 15, 2020

Media owners reckon business recovery will be faster once Covid19 mass vaccination gets underway

ECI urges political parties to make local bodies election campaigning eco-friendly

In OOH News By M4G Bureau - November 24, 2020

The apex body has mandated to use materials which are environment friendly and soil soluble materials such as cotton, paper or polyethylene for electioneering and mass campaigning