Tata Tea Premium brings to life “Desh Ke Dhaage” with latest 3D anamorphic campaign

In Campaigns By M4G Bureau - August 17, 2023

Executed by Laqshya Media Group, the mesmerizing visuals showcase the brand’s limited-edition Independence Day packs and in line with Tata Tea’s constant effort to use technology as part of storytelling.

Xtreme Media: Great quality and unbeatable price; the promise of a reliable LED display manufacturer.

In Digital OOH By M4G Bureau - August 11, 2023

“LED displays are available at a wide range of prices, making them accessible to a diverse range of audiences. Whether you're looking for an affordable solution or are willing to invest in top-of-the-line technology, the market offers a range of LED displays to cater to different price points and meet your specific display needs.” says Sanket Rambhia, CEO & MD, Xtreme Media.

OAC 2023 clicks on talent, technology & creativity as growth levers

In OOH News By N Jayalakshmi - July 29, 2023

The second half of Day 1 of OAC 2023 held at the Manekshaw Centre in Delhi gave the OOH industry much to mull over, with a line-up of sessions that focused on critical aspects that can take the OOH medium to new heights.

75Media adds new headline site in Birmingham

In OOH News By M4G Bureau - July 20, 2023

Part of the RISE Network, the portfolio of this network has grown by 800% in the last two years

‘License fee on roadside DOOH way too high’

In Digital OOH By M4G Bureau - July 13, 2023

Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH

‘Audience data is key to DOOH success’

In Digital OOH By M4G Bureau - July 10, 2023

Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.

Vistara celebrates ’50 Million Stories’ with DOOH campaign at major airports

In Campaigns By M4G Bureau - July 06, 2023

The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.

Ocean Outdoor introduces long form with Headliner network

In Digital OOH By M4G Bureau - July 04, 2023

Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.

US’ EduBirdie unveils its ‘Way Out of Burnout’ project, painting New York’s Skyline to draw attention to academic burnout

In Campaigns By M4G Bureau - June 23, 2023

EduBurdie joined forces with graffiti icon Lady Pink to create a series of murals across the state and highlight the alarming rates of poor mental health in the US academic system.

Ethinos, ideacafe.agency enter strategic collaboration

In OOH News By M4G Bureau - June 15, 2023

The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution, says Nabendu Bhattacharyya, Founder, ideacafe.agency