Giving voice to billboards

In OOH News By MunmunSaha - October 24, 2013

RoshanSpace Brandcom has positioned billboards across Mumbai to initiate a conversation with thought provoking and catchy lines and questions.

'PPP is the way forward'

In Viewpoints By M4G Bureau - October 22, 2013

Hoardings may be banned in the state of Tamil Nadu, but with a judicious mix of planning, discipline and the right approach to OOH aesthetics, there can be a win-win situation for all concerned, says Anhsul Mishra, Joint Commissioner -- Commercial Tax Enforcement, Chennai & Former Commissioner, Coimbatore Corporation.

OLX's'click, upload & sell' campaign

In Campaigns By Bhawana Anand - October 21, 2013

In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the process by using the brand's online platform. OOH agency Vivaki Specialist Services aided the brand in executing a nation-wide campaign.

Colors recreates the thrill of '24' on OOH

In OOH News By Bhawana Anand - October 09, 2013

The outdoor promo handled by Milestone Brandcom reflects the adrenaline rush synonymous with the show.

OAC 2013: IOAA in process to sign MoU with AAAI

In OOH News By VJ Media Bureau - July 05, 2013

To develop an understanding and accept OOH as a medium of value, Indian Outdoor Advertising Association (IOAA) shares details on the proposed MoU with AAAI which is on the lines of IBF or INS.

Hindustan Times launches'Your Gurgaon, Your Voice' campaign

In OOH News By VJ Media Bureau - June 29, 2013

DDB MudraMax creates a high decibel OOH campaign by using unipoles, traffic signals, metro pillar panels and wall wraps to amplify the tagline - "Your Gurgaon, Your Voice”.

RoshanSpace creates dramatic message for Zee TV's Jodha Akbar

In Campaigns By VJ Media Bureau - June 22, 2013

A gigantic sword of 120 ft with red blood blotches spreads across three billboards to dramatically portray the storyline of the show

Sensodyne message reaches IndiGo passengers

In Campaigns By Nabamita Chatterjee - June 14, 2013

The popular toothpaste brand in association with Atin Promotions & Advertising creates high brand recall, where 70% passengers remember the brand even after exiting the aircraft.

Pioneer Publicity stays ahead in DMRC Tenders

In OOH News By VJ Media Bureau - April 11, 2013

The tendering process of DMRC Line 2 had two participants and Line 3 had three participants.

Ovez Khan joins Glo as Group Vice President

In OOH News By VJ Media Bureau - March 04, 2013

Khan plans to develop strong teams in all disciplines, meeting current business objectives and hopes to make Glo a top contender in the 360-degree OOH service space.