Punjab’s Creative OOH opts for Edge1 solutioning

In OOH News By M4G Bureau - March 20, 2023

The solutions are purported to deliver increased flexibility, creative capabilities, and a fully streamlined lifecycle

HT Health Shots ties up with TagTalk to spread awareness of holistic health & wellness

In Digital OOH By M4G Bureau - March 20, 2023

“The tie-up with TagTalk extends our visibility beyond the online medium to educate our target audience about their health while they work on their fitness," says Shipra Yadav, Business Head, Health Shots

Increase industry collaboration: WOO president Tom Goddard

In OOH News By M4G Bureau - February 17, 2023

Addressing the WOO MENA Forum, Goddard underlined the need for strong trade associations to build sector growth

The Brand Sigma rolls out Taneira's OOH campaign in Gurugram to promote its 1st all women store

In Campaigns By M4G Bureau - February 08, 2023

The OOH creative creates instant connect with its ‘Namaste Gurugram’ tagline

Goldmedal boards Mumbai Metro 2A, 2B, 7 Lines with internal, external branding

In Campaigns By M4G Bureau - January 19, 2023

In Goldmedal's latest transit media campaign, MOMS successfully blends aesthetics and convenience within Mumbai Metros

Phil Hall appointed Ocean Outdoor UK CEO

In OOH News By Rajiv Raghunath - January 10, 2023

Tim Bleakley says, “The streamlined Group structure supports the next leg of the Ocean voyage.”

Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023

In OOH News By M4G Bureau - January 02, 2023

Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023

Times Square, Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances

In Digital OOH By M4G Bureau - December 16, 2022

Nexus Studios and Google use AR to transform both OOH landmarks into cultural experiences

AirAsia goes full throttle with pDOOH to power mega sale take-off

In Digital OOH By M4G Bureau - December 06, 2022

A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21st anniversary.

Food for thought aplenty with McDonald’s Cheesy Fries

In Campaigns By M4G Bureau - November 30, 2022

The campaign has been executed in Delhi by Glo - Greenline (The OOH arm of Lodestar UM)