Creative OOH, a leading OOH firm based in Punjab holding sole advertising rights at the Holy City Amritsar, has signed up for the Edge1 Outdoor Media Management Software to streamline its business lifecycle integrating all internal departments. This move is also propelled by Creative OOH's objective of providing clients with AI-based quick, relevant, and cost-effective proposals with easy accessibility of the entire assets offerings.

Edge1 will provide increased flexibility, creative capabilities, and a fully streamlined lifecycle, which leads to more efficient and cohesive processes across the ad space network. Furthermore, it offers valuable data mining, performance reports, and time saved from manual entry and duplication of work. This powerful platform simplifies the entire software process, from generating leads to executing OOH projects seamlessly covering all aspects of execution and finance.

Babalpreet Kaur, Corporate Sales Manager, Edge1, says: “We are thrilled to collaborate with Creative OOH, which provides an extensive out-of-home ad space network across major cities of Punjab. We look forward to introducing innovative services to the out-of-home industry through this partnership with one of the most forward-thinking and technologically advanced advertising companies in Punjab.”