Mumbai media owners baffled by BMC move

In OOH News By Bhawana Anand - May 21, 2019

Apparently they have not received any notification with regard to removal of rooftop media

How MTV urged Gen Y to vote

In Campaigns By Bhawana Anand - May 20, 2019

Innovative bus shelters, washroom branding and free taxi rides were some of the initiatives rolled out by the youth TV channel brand to target youth

Kristy Day joins Talon US as Director, Client Management

In OOH News By M4G Bureau - May 17, 2019

Prior to joining Talon US, Day led digital innovation and national digital sales, transit and airport OOH teams at Lamar Advertising

Coca-Cola strikes a new chord on OOH

In Campaigns By Bhawana Anand - May 15, 2019

Handled by GLO, the out-of-home division of Lodestar Universal McCann, the immersive musical campaign aims at closer connect with mass consumers

Palakkad Division of South Rlys invites tenders

In OOH News By M4G Bureau - May 13, 2019

The contract for installation and running of advertisement on LED or LCD screen at the Thalasseri Railway Station will be awarded for 5 years

Sip on it: TVF’s ‘Kota Factory’ premiers on tea cups

In Campaigns By M4G Bureau - May 10, 2019

The tea cup promo handled by CupShup is an attempt to reach out to students through their favorite spot for discussions

Zero Degree, PlayAds in partnership to market DOOH screens

In OOH News By Ria Banerjee - April 26, 2019

As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds

Congress takes the Metro route for campaigning in Delhi

In Campaigns By Bhawana Anand - April 23, 2019

In partnership with Eg. Communications, the campaign has been rolled out on Lines, 2, 3, 5, 6 and 8 of Delhi Metro

PlayAds to operate 600 digital LED formats by September

In Digital OOH By Ria Banerjee - April 19, 2019

The Cochin-based OOH firm is set to operate digital LED screens of 24 x14ft size in 15 locations across roadways and railways

Skyrams adds LED digital formats in Coimbatore and Chennai

In Digital OOH By M4G Bureau - April 17, 2019

The LED screens are of the latest P6 modules which are 4G enabled and can be remotely controlled for data upload