Sip on it: TVF’s ‘Kota Factory’ premiers on tea cups

The Viral Fever’s (TVF) latest original, Kota Factory first appears on tea cups before hitting the internet with heavy promotions on paper cups available in over 100 tea stalls in Kota. The campaign has been handled by CupShup, the venture known for its technique of converting tea and coffee cups into a branding platforms.

Revolving around the lives of IIT aspirants in Kota, the series Kota Factory focuses on the coaching industry and other aspects of their life. The cups showcase the star cast of the show, which includes prominent names such as Mayur More, Jitendra Kumar, and Ahsaas Channa, along with the show premiering date and time. The branding on tea cups is an attempt to reach out to students through their favorite spot for discussions.

Speaking about the initiative, Sanil Jain, Co-founder, CupShup, said, “We are excited to collaborate with TVF for the Kota Factory series. The city is the coaching hub of India and our tea cup branding will be a way to stimulate interesting and insightful conversations around their lives. Working with TVF has been one of the most interesting experiences given that everything, from the series to the promotional features, are in black and white. This collaboration is truly unique for CupShup and also reinforces TVF's status as a disrupter in the world of digital content.”