Results For "Innovative"
291 News Found
Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models
In Digital OOH By M4G Bureau - June 29, 2021
Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
Quividi Conference on “India, the next DOOH giant?” on June 29
In Digital OOH By M4G Bureau - June 28, 2021
The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
Quividi India Conference to open with session on ‘Driving Digital Growth’
In Digital OOH By M4G Bureau - June 24, 2021
The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.
When an auto ride says it loud and clear!
In OOH News By M4G Bureau - June 09, 2021
The recent social media buzz about five youngsters going on a 1700km auto ride along the Western Ghats to promote the cause of girl child education, points to the innovative and engaging ways in which the ubiquitous auto can be leveraged as an advertising media.
‘The demand for transparency has gone up in these Covid times’
Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.
Crystal Diamond shining bright in Coimbatore
In Campaigns By M4G Bureau - April 20, 2021
Innovative displays amplify the brand’s ‘pure and natural’ offering.
Kotak Mahindra Bank promotes loan offer with scale & style
In Campaigns By M4G Bureau - April 08, 2021
KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly launched water media in the form of a display at the Bandra-Worli Sea Link.
‘Redeveloped stations will function as City Centre Rail Malls’
In Viewpoints By Rajiv Raghunath - March 26, 2021
Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC) sees huge scope for private participation in the modernisation of railway stations that will also pave the way for innovative railway media advertising avenues. OOH firms could play a key part in railway station operations on as in the case of redeveloped airports, he states.
New cohort of digitally-driven innovative brands join OMIG
In Digital OOH By M4G Bureau - March 23, 2021
The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.
Mondelez India plans to promote 5Star Oreo through innovative OOH
In OOH News By M4G Bureau - March 12, 2021
The OOH medium will be a part of a 360-degree integrated marketing communication to create buzz around the brand.
