Results For "Innovative"
291 News Found
HiveMinds appoints Saurabh Tyagi as Chief Client Officer
In OOH News By M4G Bureau - January 05, 2022
Saurabh has over 18 years of experience across India & South East Asia; he has worked on brands like Unilever, Nestle, Titan, Vodafone etc., in his stints across Publicis, Group M and Madison Media
Madison World’s HiveMinds expands in Delhi-NCR, appoints Mohit Grover to lead the business
In OOH News By M4G Bureau - December 17, 2021
Mohit Grover has worked in insurance & travel companies like redBus, Goibibo, and MakeMyTrip, and spearheaded his entrepreneurial venture Neemrana Naturals
OMIG releases playbook on shared learnings from running creative, innovative OOH
In OOH News By M4G Bureau - November 24, 2021
The playbook offers a perspective on the strategies used by the marketing innovators in planning and executing their campaigns to drive efficient outcomes
‘Do Nothing’ and bank on it
In Campaigns By N Jayalakshmi - November 22, 2021
Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree integrated marketing communication, including digital films, innovative outdoor, and influencer-led activation.
‘pDOOH opens up a world of contextual, data-driven advertising’
In Viewpoints By Rajiv Raghunath - September 28, 2021
Aman Nanda, Chief Strategy Officer, Times Innovative Media states that combining offline data obtained through third party research companies and real-time data using Google Analytics, mobile data, AI and even video camera analytics will yield great value to media planners
A cut above the rest
In Campaigns By M4G Bureau - September 21, 2021
Shapoorji Pallonji Real Estate unfurls a never-seen-before innovative OOH display near the Bandra Kurla Complex (BKC) to promote its prestigious ‘BKC28’ multi-storied residential project.
Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers
In Digital OOH By M4G Bureau - August 20, 2021
The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.
‘AI enabled hardware will spur more DOOH innovations’
In OOH Solutions By Pray Jani - August 17, 2021
Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post COVID-19 .
Singapore’s Stellar Ace moves into HDB heartlands
In OOH News By Rajiv Raghunath - August 11, 2021
Our momentum in media asset acquisition and innovative engagements with digital capabilities reaffirms us as the largest OOH omnichannel media company in Singapore: Jeslyn Tan, Managing Director of Stellar Ace.
Conditions right for India to become a major DOOH market in next few years: OOH leaders
In OOH News By M4G Bureau - July 02, 2021
Aman Nanda, Chief Strategy Officer, Times Innovative Media Ltd, Shoumitro Goswami, Co-Founder, Vyoma, Fabian Cowan, India Head, Posterscope, Vinkoo Chakraborty, Business Head, Rapport India shared their perspectives on the theme of ‘Driving Digital Growth’ at Quividi India Conference