Grey Spain's secret message for kids

In Campaigns By Bhawana Anand - May 20, 2013

The advertising agency uses Lenticular Printing to create an innovative secret campaign for Anar Foundation, by sending out a message on the issue of child abuse for children only.

93.5 Red FM Kolkata's live studio on a billboard!

In OOH News By Nabamita Chatterjee - May 13, 2013

The citizens of Kolkata witnessed an unprecedented activation to mark 10 year celebrations of 93.5 Red FM through an innovative outdoor campaign done for the first time in India.

Puma's Mobium Elite hits market with strategic OOH campaign

In OOH News By VJ Media Bureau - May 06, 2013

The outdoor campaign created high visibility exploring innovative ideas to attract attention and position Puma as a running shoe brand in the market.

Frooti spreads a fresh n juicy flavor via OOH

In OOH News By VJ Media Bureau - April 30, 2013

Splashed on more than 10 media formats and 1000 media, Posterscope created an innovative and high impact campaign for Frooti.

Ugadi adds sparkle to Hyderabad Airport!

In OOH News By VJ Media Bureau - April 23, 2013

Rajiv Gandhi International Airport, Hyderabad wore a festive look for Ugadi recently to greet passengers, while some brands carried out innovative customer connect initiatives in tune with the celebration.

Maha Kumbh! Maha Opportunity!

In OOH News By Reena Mehta (with inputs from Bhawana Anand) - April 01, 2013

From the lens of an advertiser MahaKumbh Mela is one of its kind opportunity. This year we witnessed innovative interjection coupled with the regular outdoor campaigns as the new flavor of advertising at Kumbh.

British Airways' upgrade note via OOH

In Campaigns By Bhawana Anand - March 26, 2013

Taking about their new value-added services, British Airways initiated an innovative OOH campaign with ZenithOptimedia and Milestone Brandcom.

Dollar's strong bond with OOH

In Viewpoints By M4G Bureau - March 25, 2013

The innerwear brand has used outdoor advertising in many innovative and interesting ways to push its varied products. Outdoor Asia chats up with Bidyut Nath, Head - Advertising, Dollar Industries, to learn more about the brand's OOH advertising plans for the East zone.

Uninor goes innovative with"Jodi Zabardast”

In OOH News By Nabamita Chatterjee - March 19, 2013

Executed by Storyboard Brandcom, Uninor created a buzz in the outdoor market of Patna for their new service plan which surely grabbed the attention of its TG.

Nokia rings in a smart campaign for Lumia 920

In OOH News By Bhawana Anand - March 06, 2013

In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'