'Innovations should be proposed by Media Owners'

In Viewpoints By M4G Bureau - December 07, 2013

Alok Ranjan, Area Business Manager, Kolkata - Tanishq - Titan Company Limited, tells Outdoor Asia how the medium can grow further in West Bengal with innovative initiatives from media owners.

'Digital and innovations key to higher OOH spends'

In Viewpoints By M4G Bureau - December 05, 2013

Anand Sahai, Business Head - Vodafone Bengal, tells Outdoor Asia how OOH works for the brand in West Bengal and what are still needed in order for the OOH spends to go up in the state.

Friends 91.9 tuned to OOH for brand relaunch

In OOH News By Bhawana Anand - August 29, 2013

Through various innovations, Friends 91.9 FM kept the youth audience hooked to the campaign.

'Innovations will drive spends'

In Viewpoints By M4G Bureau - July 25, 2013

Amitesh Rao, Director - Brand & Media, MTS India, feels only innovations, measurability and ROI will really drive greater investments in OOH.

Global Advertisers bags bus shelter rights

In OOH News By VJ Media Bureau - July 24, 2013

Located at strategic areas in Mumbai, these bus shelters offer high visibility and innovations

Movies Now takes the Star Wars craze outdoors

In OOH News By VJ Media Bureau - April 19, 2013

The channel takes the blockbuster movie Star Wars to various touch points in six cities with high-impact innovations.

OOH scoop with a dash of innovation

In Viewpoints By M4G Bureau - February 13, 2013

The brand's creative approach is to stay unique, fresh and plan innovations with an open mind.

Blackberrys' sharp OOH campaign

In Campaigns By Bhawana Anand - December 13, 2012

Convergence points like airports and driven impact were captured through innovations. At T3, the rotational installation broke all the clutter and even attracted the attention of already diverted audience.