Results For "Innovations"
136 News Found
Creating a lager effect
In Digital OOH By VJ Media Bureau - November 25, 2014
WAX agency ideated and executed the campaign for the brand, which saw different ambient innovations executed on roads.
Vodafone Red rolls out innovations in Odisha
In OOH News By Nabamita Chatterjee - November 04, 2014
Vodafone Odisha Circle believes that without using outdoor media as one of their display tool, no brand can achieve 100 per cent reach among their TG.
Vodafone goes outdoor to project 1+1 Scheme in a big way
In OOH News By Bhawana Anand - July 23, 2014
The campaign features a number of innovations using media like hoardings, bqs, flyovers, unipolse, amusement park media, mall media
Step up collaborations to drive innovations: Charulata Ravi Kumar
In OOH News By VJ Media Bureau - July 04, 2014
The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country
OAC 2014: The countdown has begun
In OOH News By VJ Media Bureau - June 13, 2014
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices
ACC reinforces presence in Patna with OOH innovations
In OOH News By Bhawana Anand - May 15, 2014
Brite Neon Signs (P) Ltd has executed the campaign in high visibility locations in the city
'Hatim' unleashed on OOH with 3D effect
In OOH News By Bhawana Anand - February 10, 2014
The innovations in Delhi and Mumbai bring to life the lead character and reiterate the show's launch
'Airports are not just about selling sites'
In Viewpoints By M4G Bureau - February 04, 2014
Times OOH recently acquired the OOH Advertising and Sponsorship rights for Mumbai International Airport's New T2 terminal. Being an established player in handling premium properties like airports, Times OOH has underlined exclusive strategies for media planning and revenue generation in order to make it a win-win situation for all concerned. Sunder Hemrajani, MD, Times OOH shares his plans and expectations on this front with Outdoor Asia and in the process throws light on the possibilities for OOH innovations in a place like the airport.
'Standard formats must be supported by innovations'
In Viewpoints By M4G Bureau - January 17, 2014
Mahesh Israni, Chief Marketing Officer, Gowardhan, shares with Outdoor Asia on how OOH figures in the brand's whole marketing plan.
'Media owners should also propose innovations'
In Viewpoints By M4G Bureau - January 13, 2014
Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.