JCDecaux develops natural cooling bus shelter to improve urban life

In OOH News By M4G Bureau - July 13, 2020

The media owning firm has taken an initiative to create cooling areas during summer and to pursue increased sustainability

Rajnigandha stands tall with innovation during lockdown

In Campaigns By Pray Jani - June 17, 2020

The pan-masala brand gives a tough competition to its competitors with unmissable presence in Guwahati market

‘The New Normal’ - A case of ‘Diffusion of Innovation’

In Research By M4G Bureau - May 29, 2020

The ‘New Normal’ will emerge as segments of consumer economy resume daily living again, and take shape over a span of time says Feedback Insights report

Columbia Pacific Communities awards creative mandate to Famous Innovations

In OOH News By M4G Bureau - May 19, 2020

The Account was won after a multi-agency pitch

SLICE brings alive ‘Thickest Mango Drink’ proposition on OOH

In Campaigns By Bhawana Anand - April 01, 2020

Media Supplements creates an indomitable outdoor presence for the fruit based soft drink in Mumbai & Delhi

‘Innovation is vital for OOH’

In Viewpoints By Ria Banerjee - March 16, 2020

Vinod Kumar Gupta, MD, Dollar Industries talks about the brand’s OOH advertising experience. Edited excerpts

Sony BBC Earth states Climate Change Facts on OOH

In Campaigns By Pray Jani - March 12, 2020

High traffic locations were selected to compel the onlookers to realize the impact of human actions on Climate Change via eye-catchy OOH campaign

Fabric gives less elbow room for innovations

In OOH Solutions By Pray Jani - March 04, 2020

The creative concepts will need to planned differently when using green material

Rustomjee unloads shifting task

In Campaigns By Pray Jani - February 19, 2020

The Mumbai based real estate brand adorns a hoarding into a truck back-panel highlighting ready to move facility

Magic Bus depicts “Ropes of Poverty” with 12 FT Installation at Kala Ghoda Arts Festival

In Campaigns By M4G Bureau - February 11, 2020

The installation has been conceptualised by Famous Innovations and created by Vinod Guruji