The brand has signed a five-year agreement with Times OOH, who holds the advertising media mandate for Mumbai Metro Line 3
From a pink-themed parking zone with hand-painted murals to branded boom barriers and frisking booths, every touchpoint was crafted to engage and surprise.
The campaign is executed by Khushi Advertising
Garima’s topic, "OOH as an Integral Part of Public Space Design," painted a picture where advertising transcends its traditional disruptive role, becoming an enriching element of...
In his keynote at the third edition of South India Talks OOH, C.K. Kumaravel, Co-founder and CMD of Naturals Salon & Spa, spoke about the importance...
The theme of the conference is ‘Beyond Billboards: Re-imagining OOH’
Set against the theme ‘Beyond Billboards: Re-imagining OOH’, South India Talks OOH will address how the medium can evolve in step with urban development, digital innovation,...
The panel will unpack why South India, which contributes 31% to India’s GDP and has consistently posted higher growth than other regions, still sees comparatively lower...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth rate at 6.3% and contributing 31%...
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather than disrupt them.
