‘This is no time to sit back, but walk that extra mile’

In OOH News By M4G Bureau - July 23, 2021

The Brand Sigma (TBS) is a full service OOH communication specialist agency that offers full range of services, from planning to execution backed by strong research, data and innovation. It is currently one of the fast-growing OOH advertising firms and one of the largest buyers of outdoor advertising space in India. Madan Seeni, CEO, The Brand Sigma shares with Media4Growth, the company’s approach to meeting client needs and how to stay relevant, agile and ahead of the curve.

‘Lighting is an important aspect of innovation’

In OOH Solutions By Pray Jani - June 03, 2021

Yogesh Khade, Founder & MD, Y2K Signs, states that creative use of lighting makes a campaign display truly stand out.

‘Lighting, cut-out innovations continuously improving’

In OOH Solutions By Pray Jani - May 31, 2021

With these developments, innovators, fabricators are far better engaged in OOH planning today, says Kripashankar Ramnaresh Patel, Founder and Proprietor, Addition Outdoor

‘Delayed payments, margin squeeze burden innovation fabrication, mounting business’

In OOH Solutions By Pray Jani - May 28, 2021

The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.

‘Innovations are absolutely necessary for OOH’

In OOH Solutions By Pray Jani - May 26, 2021

Emraan Kureshi, MD, Active Media Innovations cites that fabrication of innovations calls for multiple expertise, such as, in woodwork, metalwork, sculpting, electrical work, etc.

Clear Channel Europe expands partnership with Broadsign to transform DOOH sales experience

In Digital OOH By Rajiv Raghunath - May 25, 2021

The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH transactions.

OMIG pilots test best use of location data for securing superior campaign ROI

In Digital OOH By Rajiv Raghunath - May 07, 2021

OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.

‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’

In Digital OOH By M4G Bureau - May 05, 2021

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency

A razor sharp statement?

In Campaigns By M4G Bureau - April 08, 2021

This Super-Max OOH display has been making the rounds on social media for its sheer innovation and simple brilliance.

New cohort of digitally-driven innovative brands join OMIG

In Digital OOH By M4G Bureau - March 23, 2021

The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.