Gauging the OOH impact

In OOH News By Bhawana Anand - April 23, 2013

Proof of Performance takes one step forward in order to resolve the issue of monitoring and measurement by providing evidence of performance to the whole OOH eco-system.

Movies Now takes the Star Wars craze outdoors

In OOH News By VJ Media Bureau - April 19, 2013

The channel takes the blockbuster movie Star Wars to various touch points in six cities with high-impact innovations.

MS Office 365 goes for impactful site

In Campaigns By VJ Media Bureau - April 15, 2013

Microsoft Office 365 employs Times OOH site at IGI Terminal 1 to showcase the new cloud platform.

Maha Kumbh! Maha Opportunity!

In OOH News By Reena Mehta (with inputs from Bhawana Anand) - April 01, 2013

From the lens of an advertiser MahaKumbh Mela is one of its kind opportunity. This year we witnessed innovative interjection coupled with the regular outdoor campaigns as the new flavor of advertising at Kumbh.

Men in Black 3 premieres at OOH

In Campaigns By Reena Mehta (with inputs from Archana Singh) - March 18, 2013

With the right blend of impact and frequency, Media Circle creates an eye-catching OOH campaign for the blockbuster movie Men in Black 3, premiering on Sony Pix.

Canon India makes its mark in airports

In OOH News By Vjmedia Work Team - February 05, 2013

The concept was to grow popularity of Neon Signs in the country that surround consumers with unique and ubiquitous visual impact.

Blackberrys' sharp OOH campaign

In Campaigns By Bhawana Anand - December 13, 2012

Convergence points like airports and driven impact were captured through innovations. At T3, the rotational installation broke all the clutter and even attracted the attention of already diverted audience.