AmEx reaches out to the masses through Mumbai Metro One

In Campaigns By Jubilee Cardozo - December 22, 2014

The American Express campaign at Mumbai Metro One is impactful during morning traffic hours, where about 10-15 people halt every half hour to show interest in connecting and knowing more about Amex.

IndiaMART boards DMRC for an impactful OOH journey

In Campaigns By Bhawana Anand - December 19, 2014

IndiaMART, an online marketplace, has wrapped the entire Delhi Metro train on the Yellow Line route, plying between Jahangirpuri and HUDA City Centre

Blenders Pride makes a big style statement in the outdoor

In Campaigns By VJ Media Bureau - December 11, 2014

The high impact outdoor campaign blended with innovative onground consumer engagement created buzz across.

DMRC Train Wrap: Profitable or Not?

In OOH News By Bhawana Anand - December 05, 2014

This entity has been profitable in terms of monetary and impact nationally and internationally, but its performance at DMRC is a big question. Outdoor Asia caught up with Delhi-based media owners to decipher the results and impact of this OOH medium.

EPIC goes larger-than-life through OOH

In OOH News By Jubilee Cardozo - December 01, 2014

EPIC Channel, India\'s first genre specific Hindi entertainment channel, captured the attention of the mass market with its high impact and innovative outdoor campaign.

Times OOH creates high impact displays for Home & Soul Infratech

In OOH News By Bhawana Anand - November 28, 2014

Large logos of the brand were placed along the fencing of DND, with the lit up brand name brightening the flyway, creating a double whammy along with the display on a large format 40 x 20 billboard.

Blackberry flies high at airports

In Campaigns By Bhawana Anand - November 26, 2014

Blackberry runs impactful activation programmes at New Delhi, Mumbai and Bengaluru airports to promote BlackBerry Passport

Mattel Toys creates impact with larger-than-life display of Hot Wheels

In OOH News By Nabamita Chatterjee - October 20, 2014

Hyperspace developed the idea of converting a real car into a Hot Wheels car by giving it a powerful visual impact.

Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell

In OOH News By VJ Media Bureau - July 09, 2014

6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)

OOH in Bihar & Jharkhand is economical & impactful: Uninor

In OOH News By Bhawana Anand - June 09, 2014

Leading telecom brand Uninor finds the OOH medium an appropriate channel to communicate with their audience. The medium is economical and provides a local connect. Abdul Ejaz Azhar Jameel, Circle Business Head, Bihar & Jharkhand, Uninor, explains how this medium meets the brand's requirements. Here are the insights: