IndiaMART boards DMRC for an impactful OOH journey
By Bhawana Anand - December 19, 2014
IndiaMART, an online marketplace, has wrapped the entire Delhi Metro train on the Yellow Line route, plying between Jahangirpuri and HUDA City Centre

The Metro wrap is part of a 360 degree campaign rolled out to position IndiaMART as the preferred choice of buyers for fulfilling all their key requirements, whether business or personal. The campaign has been executed by Rapport WW agency.

The wrap features various contextual messages, along with Irrfan Khan, who seeks to connect with people inside and outside the train by communicating about IndiaMART in an exciting manner. With the strategic route under its belt, IndiaMART primarily aims to gain the attention of people who are known to travel on this route regularly and communicate the brand thought'Kaam yahin banta hai'. A modern and a new medium that can turn heads, it promises IndiaMART to surely capture their interests.

The Metro has been selected strategically, as Delhi Metro, over the last decade, has successfully changed the way people travel around the city, with a large number of people flocking in at all times to move from one direction to the other. A modern and a new medium that can turn heads, it promises IndiaMART to capture the interests of a large number of people.

IndiaMART would be running a wrapped metro on another key route, i.e., Blue Line route as an extension of the campaign.
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