Blenders Pride makes a big style statement in the outdoor

Blenders Pride Fashion Tour (BPFT) has been the definitive name in fashion since the last 10 years. And this year, it takes style beyond the ramp to bring an extraordinary experience.

An experience where style is above the ordinary, where fashion and music are curated, where interactive technology transcends boundaries and style is decoded. This year's tour goes beyond fashion and evolves into style. This year BPFT team brought up a whole new set of Style Blenders donning the stage and taking the style to a whole new level.

Some of India's finest designers, musicians, style speakers talked and walked style that created media frenzy. From Chetan Bhagat to Boman Irani, Little Shilpa to Midival Pinditz, Gaurav Gupta to Abraham and Thakore, the place had style, energy, bohemia, and camaraderie, all under one roof.

The outdoor campaign stars the style diva Priyanka Chopra but in a manner not seen before. Stylishly shot, the creative exudes the power of style and sets the tone for the rest of things to come. The high impact outdoor campaign blended with innovative onground consumer engagement created buzz across.

Ramp walk by models and selfie contests at Kempegowda International Airport, Bangalore arrival area, took the visitors by surprise. Huge participation was seen and a few lucky also won the Invites of Blenders Pride Fashion Tour 2014 on December 6-7. BPFT Team organised Blenders Pride Style Parties across major cities of Karnataka i.e. Bangalore, Mangalore, Manipal and Hubli. It was indeed a campaign which let you "Taste life in Style”.