Campaigns
New dating app Bumble creates OOH buzz
The campaign has been rolled out in key markets across the country
Bumble, a new app that reportedly facilitates location-based social and dating application between interested users, has launched an OOH campaign featuring brand ambassador Priyanka Chopra. The campaign was spotted at key locations in Mumbai that draw heavy traffic and high youth population. The areas covered include Bandra’s Hill Road and Colaba market.
The campaign has been executed on large formats such as billboards as well as formats like Metro pillar media in the city.
The creative of the campaign highlights Bumble highlights such as ‘BFF for Platonic Friendship’ and ‘Bumble Bizz for Professional Communication.’
The app, which was founded by Tinder Co-founder Whitney Wolfe Herd with Actor Priyanka Chopra being one of the investors, is positioned as something that combines “dating, friend-finding, and career-building into a single social networking platform”. Also, the dating part of the app enables women to make the first move.
What DUBAI OOH tells us about change & survival
Flipkart Minutes’ innovative billboard matches the beat of Navratri.
Winners for Ocean Outdoor’s annual digital creative competition announced
Legrand’s Lyncus Switches Illuminate devotion at Lalbaugcha Raja with a touch
Khushi Advertising and PVR INOX form partnership to drive sales in South India
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Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Pizza Hut drives brand visibility with OOH campaign in emerging markets
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
The Media Ant successfully executes Pan-India OOH Campaign for Classplus Ed-Tech
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
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A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Ajio X ASOS’s moving van campaign
Moving vans with were seen carrying ads by ASOS and AJIO with a large QR code, inviting the passersby to...
Medimix shines on cab advertising in Mumbai, Pune and Delhi
This campaign was executed by CashurDrive
The Media Ant boosts footfall and awareness for The Sleep Company with strategic OOH Campaign
High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Warner Bros. India unveils striking Joker and Harley Quinn wall painting in Mumbai for Folie à Deux Promotion
Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release
Pizza Hut drives brand visibility with OOH campaign in emerging markets
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
75Media unveils its highest-impact site in London
Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted...
Times OOH transforms SSRIA airport with cutting-edge digital video walls
The new double-sided video walls at the baggage claim, each measuring 3.5m x 1.5m, further enhance the airport’s media environment.
“With digital content, you don’t have to wait for the product to be manufactured”
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on...
OAAA, OMA, Outsmart, and IAB Tech Lab unite to launch OpenDirect 2.1
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
Adonmo secures $25 Million to expand its dominance in digital outdoor advertising
Adonmo, co-founded by Sravanth Gajula and Sandeep Bommireddi, has secured $25 million in funding to expand its innovative digital advertising...
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International EventsWinners for Ocean Outdoor’s annual digital creative competition announced
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InsightsWhat DUBAI OOH tells us about change & survival
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Contracts & InvestmentsKhushi Advertising and PVR INOX form partnership to drive sales in South India
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Creative ConceptsFlipkart Minutes’ innovative billboard matches the beat of Navratri.
