Moving Walls Group CEO Srikanth Ramachandran conducts two high impact workshops at DDX Asia

In OOH News By M4G Bureau - December 13, 2023

Srikanth made presentations and addressed queries on ‘How to Monetise DOOH Media’ and ‘How to adopt and follow best DOOH buying practices’.

Elevite Media collaborates with JK Tyre for co-branding with Bollywood mega blockbuster Tiger 3

In Campaigns By M4G Bureau - November 30, 2023

Elevite Media, known for its innovative and impactful marketing strategies, weaved the magic of cinema with the reliability and quality associated with JK Tyre

OOH sales teams need to get up to speed with rapidly evolving tech: Melanie Lindquist & Veronica Ong

In OOH News By Rajiv Raghunath - November 06, 2023

Veronica Ong, Southeast Asia Sales Director at Broadsign and Melanie Lindquist, Managing Director, Talon Asia Pacific, discuss the challenges and opportunities media owners face in an ever-evolving landscape, with a specific focus on the impact of technology on sales teams.

‘Messaging is important to grab attention’

In OOH News By M4G Bureau - August 07, 2023

During her talk at the Outdoor Advertising Convention 2023 in Delhi, Anita Nayyar, COO – Media & Communication, Patanjali Ayurved reemphasized the need to use OOH for impactful communication

Anita Nayyar, COO - Media & Communication, Patanjali Ayurved to address OAC 2023 in Delhi

In OOH News By M4G Bureau - July 06, 2023

Anita Nayyar will be sharing her perspectives on OOH and impact advertising

‘Multiple brands leverage roadside DOOH in innovative ways’

In Digital OOH By M4G Bureau - June 30, 2023

Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.

A 75Media guide on how to create an impactful OOH campaign

In Research By M4G Bureau - June 23, 2023

The beauty of out-of-home is that it’s very scalable – so it’s as suitable for global brands as it for small local businesses, says Paul Inman, MD of UKJ’s 75Media

“Investing in OOH media has allowed us to reach wider audiences and create a larger impact”

In Viewpoints By Aayush Mohanan - May 30, 2023

Dhimant Bakshi, CEO, Imagicaa World Entertainment, reflects on the company’s 10-year journey, the challenges and the way forward. Excerpts from an interview with Aayush Mohanan

OOH has a major bearing on in-person shopping decisions: OAAA study

In Research By M4G Bureau - April 24, 2023

Influencer marketing lends heft to OOH impact

Worldcom OOH achieved 26 billion OTS through 827 campaigns in 2022

In OOH News By M4G Bureau - April 04, 2023

Worldcom OOH rolled out campaigns in 34 countries, across 189 cities in 2022, says the company.