Anita Nayyar, COO - Media & Communication, Patanjali Ayurved to address OAC 2023 in Delhi

Eminent brand communication and media leader Anita Nayyar who is currently COO - Media & Communication, Patanjali Ayurved will be addressing the Outdoor Advertising Convention 2023 on the theme of ‘Leveraging OOH for big impact brand communications’. 

A media industry veteran with 30+ years of rich experience, Anita Nayyar was previously Head of Customer Strategy & Relationships at Zee5, where she helped grow the revenue by >50%. For 13 years she was CEO of Havas Media Group, where she expanded the group’s footprint in the emerging South Asia markets (including Pakistan, Bangladesh and Sri Lanka), leading a team of 800+ people. India & SEA markets were her mandate markets in the region. Under her leadership, Havas Media Group India grew 15 times over a period of 12 years. 

Anita is the National President of the Digital Media Council at WICCI for the 2^nd term. A prominent speaker, moderator, panellist and judge at all the major events and awards year after year, her views and opinions are keenly sought by the industry. She has been an esteemed jury & judge at prestigious awards - D&AD, Cannes, YouTube Works, Kyoorius, to name a few.

Anita has been awarded the Super Indian Award for Excellence in M&E Industry 2023, Most Influential Marketing Leader (2022) World Brand Congress, Women Disruptors 2022 Life Time Achievement Award 2022,  20 Most Influential Women in India in Marketing & Advertising 2022 Business World, APAC CEO of the Year at Campaign Asia’s Women Leading Change Awards 2018, and APAC Vision leader in 2019.  

As the 2^nd most influential media person in India as announced by ET Brand Equity, she has led several leading agencies and brands across categories. She remains among the top media personalities in India and features in the Impact Top 20 Women in the industry year after year.  She is on the board of leading media corporates.