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Home » Campaigns » Elevite Media collaborates with JK Tyre for co-branding with Bollywood mega blockbuster Tiger 3

Elevite Media collaborates with JK Tyre for co-branding with Bollywood mega blockbuster Tiger 3

By M4G Bureau - November 30, 2023

Elevite Media, known for its innovative and impactful marketing strategies, weaved the magic of cinema with the reliability and quality associated with JK Tyre

Elevite Media, a leading media agency, has announced its strategic collaboration with JK Tyre for an exclusive co-branding partnership with the Bollywood mega blockbuster ‘Tiger 3’ starring the dynamic duo Salman Khan and Katrina Kaif.

Elevite Media Announces Exciting Collaboration with JK Tyre for Co-branding with Bollywood Blockbuster Tiger

The collaboration between Elevite Media and JK Tyre signifies a powerful synergy between two industry leaders, leveraging the influence of Bollywood's biggest stars to enhance brand visibility and engagement. Elevite Media, known for its innovative and impactful marketing strategies, weaved the magic of cinema with the reliability and quality associated with JK Tyre.

In a statement, Parrmm Lakhani, the visionary founder of Elevite Media, expressed his excitement about the partnership, saying, "We are delighted to join forces with JK Tyre for this unique co-branding opportunity with 'Tiger 3’. Elevite Media has always been committed to pushing the boundaries of creativity, and this collaboration exemplifies our dedication to delivering unmatched experiences to audiences. Partnering with a respected brand like JK Tyre adds a new dimension to our approach, and together, we aim to create a memorable and impactful campaign that resonates with consumers."

The co-branding initiative unfolded through a series of integrated marketing activities, including digital campaigns, social media engagement, and exclusive promotions tied to the film's release. 

Manoj Lumina, Executive Director of Lookad, expresses his enthusiasm for this strategic partnership, which brings together industry leaders to create an impactful presence in the entertainment world. He said, “We are thrilled to collaborate with Elevite Media and JK Tyre for the Bollywood blockbuster, Tiger 3.

The collaboration will see a strategic integration of JK Tyre's brand messaging within the context of the film, offering a seamless and immersive experience for the audience. Lookad, with its expertise in media planning and execution, is poised to amplify the impact of JK Tyre's association with ‘Tiger 3’."

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