Results For "ISE"
970 News Found
Pakistan Advertisers Society initiates development of OOH audience currency
In OOH News By VJ Media Bureau - May 23, 2014
The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi
DDB Mudra Group surprises moms on Mother's Day
In OOH News By VJ Media Bureau - May 14, 2014
The agency decided to surprise mothers of all their employees across offices through an OOH campaign
Torrent Advertisers bags bus shelters rights from BMC
In OOH News By Nabamita Chatterjee - May 06, 2014
Bhubaneswar Municipal Corporation takes the initiative to beautify the city with modern bus shelters
LIC opens OOH advertising bid
In OOH News By VJ Media Bureau - April 16, 2014
The brand ropes in five OOH agencies to handle their Outdoor duties state-wise .
Dentsu Aegis launches experiential marketing agency
In OOH News By VJ Media Bureau - April 15, 2014
The new experiential marketing agency 'psLive' will announce country-wise and market-wise roll-out plans shortly, beginning with India.
It's brisk business for outdoor advertising agencies
In OOH News By Nirmalya Behera, Business Standard, Bhubaneswar - March 10, 2014
It's now brisk business for advertising agencies as the major political parties have embarked on publicity campaign in the run-up to the general elections.
Social media: The rise of targeted advertising
In OOH News By - March 10, 2014
Social media will continue to grow as a favoured platform for targeted advertising as its adoption surges, driven by increasing mobile usage and higher penetration of smartphones and a young population, says a Deloitte report.
Cinema advertising rides on digitisation wave
In Viewpoints By M4G Bureau - March 10, 2014
Advertising in cinema halls is gaining appeal among advertisers because of the structured manner in which inventory is sold post digitisation, says Siddharth Bhardwaj, CMO & National sales head, corporate advertising revenue, UFO Moviez
Kellogg's breakfast drive in Meru cabs
In OOH News By Bhawana Anand - February 21, 2014
100 cabs were branded along with a surprise breakfast kit in 4 cities.
Star Jalsha's sweet surprise!
In OOH News By VJ Media Bureau - February 19, 2014
The Bengali TV channel organized a record 8ft. 2 inches size Jalebi as part of an activation to promote their soap'Tomaye Amaye Mi'.