Is TV's loss OOH's gain?

In OOH News By Vjmedia Work Team - October 08, 2013

Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.

Ramco Cement builds presence in Bhubaneshwar airport

In OOH News By Nabamita Chatterjee - September 30, 2013

Being a new entrant in the Odisha market, the brand wanted to amplify its presence there and create a strong awareness through OOH

TIMES OOH sells Mumbai International Airport to a global audience

In OOH News By Bhawana Anand - September 13, 2013

The established OOH company woos international brands in London to advertise at the T2 Mumbai airport.

DDB MudraMax to be Chief Consultants in Ludhiana

In OOH News By VJ Media Bureau - September 03, 2013

The scope of work as Chief Consultants for Outdoor Solutions involves a thorough study of the existing outdoor advertisement policy and preparation of concept plan.

Message in a bottle

In Digital OOH By Bhawana Anand - July 28, 2013

john st., a Canada based independent agency, developed an innovative but simple campaign called'Stop the Drop' to raise awareness on dropping water levels.

Global Advertisers bags bus shelter rights

In OOH News By VJ Media Bureau - July 24, 2013

Located at strategic areas in Mumbai, these bus shelters offer high visibility and innovations

Nokia's colour splash to raise awareness in Mumbai

In OOH News By VJ Media Bureau - July 17, 2013

Adding color to the zebra crossings, Nokia along with the PWD Ministry aims to increase awareness on the importance of zebra crossings for the safety of the pedestrians.

OAC 2013: Client seeks value for money

In OOH News By VJ Media Bureau - July 06, 2013

The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise

OAC 2013: Irene Revilla shares views on'Transit Media: Challenges & opportunities'

In OOH News By VJ Media Bureau - June 28, 2013

Irene Revilla, SVP Strategic Development - Posterscope-China, shares her expertise at the OAC 2013 on Transit Media, the challenges it faces and the scope of opportunities.

Siemens organizes Productivity Tour for MSME segment

In OOH News By VJ Media Bureau - June 18, 2013

The campaign would cover tier 1 & 2 cities and interact with over 25,000 small and medium manufacturing enterprises across India with technologies for productivity and efficiency.