Media 360 Degree builds domineering presence for'Bigg Boss Season 2'

In Campaigns By VJ Media Bureau - July 29, 2014

Media 360 Degree deployed the campaign at prime locations in Bangalore and rest of Karnataka using a wide media mix comprising hoardings, bus stand media, bus side and back panels, bqs, mall and multiplex media assets, railway station advertising medium, and mobile display units

KKR IPL Players Auction 2014

In Gallery By - July 11, 2014

Cadbury Gems- IPL Trophy

In Gallery By - July 10, 2014

Vodafone Superfan Junior contest gives 22 kids a feel of IPL turf

In OOH News By VJ Media Bureau - June 04, 2014

The telecom major tied up with Magic Bus NGO to give winners of the contest the opportunity to walk onto the field with the IPL cricketers

Vodafone innovates with'Choose Your Number'

In Gallery By - June 03, 2014

Vodafone, the telecom services major recently launched an OOH innovation for its"œChoose Your Number” scheme which was tied to the brand's IPL 7 campaign in the Kolkata market. The OOH specialist agency, Kinetic partnered with the brand in executing the innovation which aims to inform the OOH audience that they can choose their favourite / auspicious number while taking a new connection from Vodafone. To create a high brand recall for the communication, the innovation was deployed at E.M. Bypass, a key traffic crossing in the city.

OOH calling for IPL 2014

In Campaigns By Bhawana Anand - April 30, 2014

For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging the OOH fever to talk about IPL in newer ways. The 2014 IPL season has in fact come with several changes in terms of OOH treatment, campaign scale and the level of excitement. Outdoor Asia probes the details of how MAX went about it.

CASHurDRIVE to promote Kings XI Punjab

In OOH News By VJ Media Bureau - April 25, 2014

The company will be handling the entire OOH media solutions for the IPL team.

IPL promotion frenzy begins

In OOH News By Business Standard - March 20, 2014

The event will be broadcast on MAX, Sony Six and Sony Six HD. Last weekend, the broadcaster released the first two TV commercials to introduce the concept

Ficci Frames: Digital and television screens can co-exist

In OOH News By BS Reporter, Business Standard, Mumbai - March 14, 2014

Discussions at the second day of Ficci Frames centered around how monetising can be drawn from multiple screens and how each can compliment the other rather than compete.

Activation versus OOH: The multiplier effect

In Viewpoints By M4G Bureau - December 12, 2013

Activation has a multiplier effect on the entire communication cycle, therefore brands are using activation as a multiplier to OOH or OOH as a multiplier to activation, says Kaushik Chakravorty, COO, Vivaki Specialist Services, as he shares with Outdoor Asia his thoughts on the role of activation in the context of OOH advertising.