Mera Hoardings sets the ground for Legends League Cricket campaign

In Campaigns By M4G Bureau - September 28, 2022

The multi-city campaign was rolled out on multiple formats – from billboards, large format digital screens to cricket ground periphery boards.

Redmi K50I powered by MediaTek reinforces ‘Live Extreme’ positioning with DMRC Pink Line train branding

In Campaigns By M4G Bureau - September 05, 2022

The month-long campaign has been launched on multiple media formats offered on the Pink Line including complete external train wrap, 72 display panels available inside the metro trains, and information display screens.

Amsterdam-based EV charging solutions company Revolt offering DOOH avenues

In Digital OOH By Rajiv Raghunath - August 22, 2022

Revolt plans to triple the size of their DOOH network—by the end of this year.

Broadsign extends programmatic ecosystem with Broadsign Reach Header Bidder

In Digital OOH By M4G Bureau - July 20, 2022

Solution helps media owners maximise monetisation opportunities by consolidating demand from multiple supply-side partners

Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA, Dubai to speak on creativity & OOH at OAC 2022

In OOH News By M4G Bureau - July 06, 2022

Prerna’s abilities as a designer and a thinker come from a keen understanding of multiple disciplines which makes her a very sought-after and new-age brand creatives in the world.

Shwetal Basu, Chief of Marketing and Communication, Shoppers Stop, joins OAA 2022 jury

In OOH News By M4G Bureau - June 30, 2022

Shwetal comes with 20 years of experience in customer behaviour, marketing, and communications across multiple industries such as FMCG, telecom, security services, banking, and retail.

JCDecaux India wins exclusive ad rights at Kempegowda International Airport Bengaluru for a further 12 years

In OOH News By Rajiv Raghunath - June 24, 2022

The rights cover multiple locations that include Terminal 1, Terminal 2, Multi Model Transport Hub

Location Media Xchange introduces revenue management suite for OOH media owners

In Digital OOH By M4G Bureau - May 27, 2022

The revenue management suite helps OOH media owners to efficiently manage multiple sales channels

‘EV charging points serve as key customer touchpoints across multiple locations’

In Viewpoints By - May 25, 2022

With charging infrastructure for electric vehicles set to grow in the country, they are also being seen as a promising medium for brand advertising and visibility. In an interaction with Media4Growth, Smit Kant Raturi, Co-Founder & CEO, ChargeEZ, shares more on this.

Primedia introduces Prime XOOH to ‘to develop ideas that bring the extraordinary into play’

In OOH News By M4G Bureau - April 18, 2022

With the introduction of Prime XOOH, the leading Africa focused media and advertising group will have a focused collective of multi-disciplinary individuals to develop novel and strategic solutions to entice advertisers and delight audiences