AIW Media opens new advertising avenue to capture audience during Covid19

In OOH News By Pray Jani - July 14, 2020

The firm offers the network of 6000 plus residential societies spread across 13 urban areas enabling hyperlocal targeting the millennial audience

Wagh Bakri goes hyper-local to drive home its rich legacy

In Campaigns By Bhawana Anand - March 17, 2020

The campaign creatives exuded a strong local flavour

Hyperspace launches Engage Hyperlocal

In OOH News By M4G Bureau - February 12, 2020

It offers efficiency OOH, cinema and various other guerrilla marketing initiatives all under a single roof, ensuring a highly targeted and optimised marketing effort

Tata Tea Premium touches Delhiites’ hearts via its lifeline

In Campaigns By M4G Bureau - December 18, 2019

As part of the integrated hyperlocal campaign, the brand takes an interesting route to evoke Dilli's regional pride by Delhi metro wrapping

CRM, Loyalty & Data-driven Marketing expert Ajay Row to speak at OAC 2019

In OOH News By M4G Bureau - July 23, 2019

G. Ajay Row will be participating in a panel discussion on the theme of ‘Mobile + OOH = Leveraging hyperlocal brand advertising opportunities’

Manish Dua, Manas Mohan to deliberate on mobile & hyperlocal advertising at OAC 2019

In OOH News By M4G Bureau - July 22, 2019

Manish Dua is President – Sales & Marketing, Orient Cement; Manas Mohan is Ideation Evangelist & Principal Consultant, Laqshya Media Group

DAN’s Data Sciences unit launches ‘Hyperlocal Insights’ for OOH

In OOH News By M4G Bureau - May 17, 2019

The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division

Laqshya Media Group launches cutting edge OOH planning tool

In OOH News By M4G Bureau - February 18, 2019

The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.

Posterscope launches OOHZONE media planning tool

In OOH News By M4G Bureau - June 23, 2017

The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs.

Malaysia's Digi introduces DOOH solution Hyerlocal Media

In Digital OOH By M4G Bureau - April 11, 2017

The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards