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Manish Dua, Manas Mohan to deliberate on mobile & hyperlocal advertising at OAC 2019

By M4G Bureau - July 22, 2019

Manish Dua is President – Sales & Marketing, Orient Cement; Manas Mohan is Ideation Evangelist & Principal Consultant, Laqshya Media Group

Manish DuaThe convergence of mobile technologies is paving the way for impactful, hyperlocal brand advertising opportunities, adding new dimensions to OOH in India. Manish Dua, President – Sales & Marketing, Orient Cement will be deliberating on the theme of ‘OOH + mobile = Leveraging hyperlocal brand advertising opportunities’ in a panel discussion at the the 15th Outdoor Advertising Convention (OAC) on July 27. The session will be moderated by Manas Mohan, Ideation Evangelist & Principal Consultant, Laqshya Media Group. The 2-day convention will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 26-27, 2019.

Manish Dua is currently with CK Birla Group company Orient Cement Limited (Revenues: >Rs.2500cr; Brand: Birla A1) as President – Sales & Marketing and leads direct responsibility of customer facing business operations of managing sales, marketing, product, technical services, logistics, business excellence, sales HR & sales commercial functions.

Manas MohanA dynamic executive, proficient across variety of industries, market segments and functions, with deep expertise in telecom & building material industry, Manish Dua specialises in Marketing Strategy, P&L Management, Team building, Market Expansion, Brand Building & Management, Business Operations and Change Management. He possesses proven ability to sense market potential, launch new products & services, and create sales & marketing strategies on value based differentiation to capture new and address existing market segments. He has gained and contributed immensely during his tenure with MNCs & India’s top business houses like Xerox, Airtel, Tata, Reliance & Birla’s.

Manish has been conferred with the Business Leaders Summit Award – By WCRC Leadership Awards; and the Most Influential Marketing Leaders award – By World Marketing Congress.

Manas Mohan has donned many hats in a career that’s spanned 26 years. Currently, as the Ideation Evangelist and Principal Consultant to Laqshya Media Group, he has been spearheading the development of the recently launched cutting-edge OOH metrics tool – SHARP. SHARP combines cutting edge analytics with massive digital databases to present India’s only integrated OOH measurement system. In his free time, he’s working with a few friends across three continents to set up a new social media platform.

Before this phase in his life, Manas was the CEO and Publisher at the Goenka Group’s Open Media. Prior to Open, he was the CEO – Publishing and Digital for National Geographic and Amar Chitra Katha, where he launched National Geographic,, National Geographic Traveller and In addition, he launched the ACK Comic app and the Suppandi youtube channel. His first media experience was with Discovery Channel. Bitten by the digital bug, he also worked for, and let the team that established the digital presence of the Mahakumbh, 2001.

His primary data analytics training happened when he was the Director and Head of Readers Digest India, where he launched the merchandise business apart from growing the catalogues and books business, making India the most profitable business across Asia Pacific. His formative years in the DM/CRM service industry – having worked at Result McCann, Lintas Direct and Wunderman – ensured his lifelong love for databases and analytics.

Manas has an advanced management degree from ISB and an MBA from Lucknow.

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