Maruti Suzuki to boost 'Move Up' philosophy via OOH branding

In OOH News By M4G Bureau - August 06, 2020

The brand targets aspirational audience with a 360 degree campaign having OOH as a supportive media

Rajasthan media owners welcome state govt instructions on license fee, contract tenure, business improvement steps

In OOH News By Bhawana Anand - August 05, 2020

State govt campaigns helping OOH business revival

AdMAVIN launches updated version of Mavin Media Monitoring application

In OOH News By M4G Bureau - July 28, 2020

It is a real time monitoring and reporting application to get quick update on ongoing OOH campaign

AdMAVIN on-boards Sailesh Muthu to lead Product and Marketing efforts

In OOH News By M4G Bureau - June 18, 2020

Prior to joining AdMAVIN, Sailesh has worked with both global corporates like Fiat-Chrysler Automobiles and respected start-up companies – Toppr, Sea6 Energy in Automobile, Education and Energy domain respectively

WooHoo Screens strengthens with new DOOH media

In Digital OOH By Pray Jani - June 11, 2020

WooHoo Screens invests in additional assets post lockdown to expand its DOOH network

Roadside media business will see quicker recovery

In OOH News By M4G Bureau - May 27, 2020

At the same time, marketers will look at value-based media that can deliver performance-driven campaigns and help measure RoI, asserts Vishwanath Kini, VP - Growth and Strategy, AdMavin

‘Amphan’ sends West Bengal, Odisha OOH into a tailspin

In OOH News By Ria Banerjee - May 26, 2020

Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation

Torrent Advertisers reaches out to East Coast Railways with license fee waiver and other pleas

In OOH News By Ria Banerjee - May 18, 2020

The Bhubaneswar-based OOH firm has also approached the municipal bodies for payment of dues in instalments

‘Invest quality time for a better future’

In OOH News By Bhawana Anand - May 08, 2020

Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom talks about the current business challenges, and the pathway to build a new world of outdoor advertising in India post-COVID

Ethnic Retail Store opts for metro advertising massively

In Campaigns By M4G Bureau - March 16, 2020

Aurelia store at Andheri metro station promotes store launch across 99 Screens in Andheri, Ghatkopar and Western Express Highway metro stations