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Ethnic Retail Store opts for metro advertising massively

By M4G Bureau - March 16, 2020

Aurelia store at Andheri metro station promotes store launch across 99 Screens in Andheri, Ghatkopar and Western Express Highway metro stations

To increase the footfall of Aurelia store at Andheri metro station, the retail brand exploits the metro branding. Times OOH has partnered with leading women’s ethnic wear brand, Aurelia by TCNS Clothing Co Ltd. to launch the country’s first ethnic retail opportunity within a mass rapid transit system. The newly inaugurated 250 sq.ft. Aurelia store at Andheri metro station is strategically located to maximize retail traffic and is all set to cater to the retail needs of Indian women who prefer premium ethnic wear and a branded experience.

Times OOH’s strategically placed digital media of 99 screens across busy Andheri, Ghatkopar and Western Express Highway metro stations that contribute up to 9 lacs footfall at the Mumbai Metro will capitalize on the greater dwell time and offer longer viewing experience. Additionally, signages near the exit travellators on the concourse at Andheri will also point the metro traffic towards the Aurelia store.

Rajat Mittal, VP - Alliances, Events & Sponsorship at Times OOH said “Andheri Metro Station was one of the top picks for a premium retail brand like Aurelia as it stands at a prime location and is exposed to a large number of pedestrian & vehicular traffic. Being a dynamic transit hub, the station witnesses more than 4 Lac passengers daily, with commuters from both metro and local trains. Given these passengers primarily comprise of business professionals, corporate executives and discerning students with a high affinity for premium retail brands, we expect high footfalls at the store in the coming months.”

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